SNACKS, PERSONAL HYGIENE PRODUCTS, AND BASIC NECESSITIES ARE EXAMPLES OF THIS TYPE OF DECISION MAKING.....
What is ROUTINE
100
THIS TYPE OF PURCHASE INVOLVES BUYING A PRODUCT OR SERVICE FOR THE FIRST TIME. EXAMPLE...BUYING A CARE OR HOME.
What is NEW PURCHASE
100
MILK, EGGS AND CANDY ARE LOCATED IN MANY DIFFERENT STORES AND LOCATIONS, THIS IS AN EXAMPLE OF WHAT TYPE OF PRODUCT??
What is CONVENIENCE OR STAPLE PRODUCT
100
AN INCENTIVE OR REASON FOR DOING SOMETHING IS CALLED THIS...
What is MOTIVATION
200
Items that you "desire" are called this....
What is a WANT
200
JACK DECIDES TO BUY A NEW FLAT PANEL T.V. HE SPENDS A FAIR AMOUNT OF TIME COMPARING BRANDS, QUALITY AND PRICES. THIS IS AN EXAMPLE OF WHAT TYPE OF DECISION MAKING.....
What is LIMITED
200
THIS OCCURS WHEN A CONSUMER MAKES A DECISION ABOUT A PRODUCT OR SERVICE THEY PREVIOUSLY PURCHASED.
What is MODIFIED PURCHASE
200
CONSUMERS ARE WILLING TO SPEND EXTRA TIME "SHOPPING" AND WILL DRIVE TO LOCATIONS THAT MAY NOT BE CONVENIENT TO PURCHASE THIS TYPE OF PRODUCT...EXAMPLE OF THIS IS PURCHASING SHOES OR JEANS AT A FAVORITE MALL STORE.
What is SHOPPING PRODUCTS
200
BUYING A $50 BOUQUET OF ROSES ON VALENTINE'S DAY IS AN EXAMPLE OF THIS TYPE OF PURCHASE.
What is EMOTIONAL
300
When resources are limited "this" happens.....
What is SCARCITY- production of fewer products and services at higher prices.
300
THE PROCESS OF NARROWING DOWN CHOICES IS CALLED THIS.....
What is EVALUATE ALTERNATIVES
300
SAM BUYS THE SAME TYPE OF COFFEE EVERY DAY FROM THE SAME STORE. THIS IS AN EXAMPLE OF WHAT TYPE OF PURCHASE?
What is A REPEAT PURCHASE
300
THESE PRODUCTS ARE THOSE THAT HAVE A STRONG BRAND LOYALTY...
What is SPECIALTY
300
A CAR AD THAT HIGHLIGHTS QUALITY, RELIABILITY, AND VALUE WILL TRIGGER THIS BUYING MOTIVE....
What is RATIONAL
400
This describes how consumers make buying decisions, choose among alternatives and use products.
What is CONSUMER BEHAVIOR
400
THE FOURTH STEP IN A CONSUMERS DECISION MAKING PROCESS; ONCE AN OPTION HAS BEEN SELECTED IS CALLED THIS......
What is MAKE THE PURCHASE
400
THE AMOUNT OF RISK A PURCHASE INVOLVES WILL INCREASE THIS....
What is CONSUMER INVOLVEMENT
400
THESE PRODUCTS ARE "NOT ACTIVELY SOUGHT" BY CONSUMERS..
What is "UNSOUGHT"
400
A PERSON THAT CHOOSES COKE OVER PEPSI IS USING THIS TYPE OF MOTIVE....
What is PATRONAGE
500
THE HIGHEST LEVEL OF NEEDS IN MASLOW'S HIERARCHY OF NEEDS.
WHAT IS SELF ACTUALIZATION
500
THE FINAL STEP WHERE THE CONSUMER DECIDES IF THE PRODUCT OR SERVICE HAS MET HIS/HER EXPECTATION IS CALLED THIS....
What is EVALUATE THE PURCHASE
500
THIS TYPE OF PURCHASE IS COMPLEX BECAUSE THE CONSUMER DOES NOT HAVE EXPERIENCE OR IS NOT FAMILIAR WITH THE PRODUCT.
What is NEW PURCHASE
500
FUNERAL SERVICES, WILLS AND LIFE INSURANCE ARE EXAMPLES OF WHAT TYPE OF PRODUCT?
What is UNSOUGHT
500
AN INDIVIDUALS STATE OF MIND OR POINT OF VIEW IS HIS OR HER WHAT?