Relatively enduring overall evaluations of objects, products, services, issues, or people.
What is Attitudes
100
Customary mannerisms consumers use in common social situations.
What is Etiquette
100
A group that includes members who have frequent, direct contact with one another.
What is A Primary Group
100
The ability of an individual or a group to alter the actions of others.
What is Social Power
100
Role distinction within a group that values assertiveness and control.
What is Masculinity
200
Utilitarian, Knowledge, Value-expressive and Ego-defensive are all known as these.
What are Attitude Functions.
200
Variations of common language.
What are Dialects
200
Facebook and Twitter are examples of this
What is Social Network
200
An example of this would be a new resident's desire to join a local club.
What is Referent Power
200
Extent to which an Individual's life is intertwined with a large, cohesive group
What is Collectivism
300
Attitude approach that suggests that affect, behavior and cognitions form in a sequential order.
What is The hierarchy of effects approach
300
The way a person learns his or her native culture.
What is Enculturation
300
A group of consumers who develop relationships based on shared interests or product usage.
What is A Brand Community
300
The ability of a group or individual to influence a consumer due to the group or individual's knowledge of, or experience with a specific subject matter.
What is Expert Power
300
Extent to which a culture is uncomfortable with things that are ambiguous or unknown
What is Uncertainty Avoidance.
400
According to the Social Judgement Theory, when an incoming message falls within the latitude of acceptance what occurs?
What is Assimilation
400
Family, School, Church and Media make up this.
What is The Quartet of Institutions.
400
Information about about products, services and experiences that is transmitted from consumer to consumer.
What is Word-of-mouth
400
This type of Social Power exercises punishment for nonconformity.
What is Legitimate power.
400
The opposite of Masculinity which emphasizes caring, conciliation and community
What is Femininity
500
Hypothesis that states that a source feature is most effective when it is matched with relevant products.
What is Matchup Hypothesis
500
The idea that if someone does a good dead for you, you are expected to return that good dead is known as this.
What is Renquing
500
A consumer who believes strongly in a brand and tells others about it.
What is A Brand Advocate or Brand Ambassador
500
This type of Social Power gives a group the power to sanction members for failing to follow expectations or rules.
What is Coercive Power
500
Nations that are high in ________ __________ will be slower to adopt product innovations.