A group that includes members who have frequent, direct contact with one another is what kind of group?
What is a Primary Group?
100
This type of power groups possess knowledge that members, or aspirant members, desire to gain
What is Expert Power?
100
Spontaneous activities characterized by a diminished regard for consequences, heightened emotional involvement, and a desire for immediate self fu-fillment. What type of shopping habit is this?
What is Impulse shopping?
100
Overall subjective worth of a shopping activity considering all associated costs and benefits is what shopping value?
What is personal shopping value?
100
Physical and Psychological processing of odors.
What is olfactory?
200
A group to which a consumer does not want to belong.
What is a dissociative group?
200
This type of social power a group has power to reward members for various behaviors.
What is reward power?
200
shopping in a city or a town to which consumers must travel rather than in their hometowns.
What is outshopping?
200
Worth obtained because some shopping task or job is completed successfully.
What is Utilitarian shopping value?
200
music that becomes the focal point of attention and can have strong affects on a consumers willingness to approach or avoid an environment. What type of atmospheric element is this?
What is foreground music?
300
A group that has no membership or application requirements and codes of conducts may be nonexistent
What is a informal group?
300
Specific agreements are made regarding group membership and the punishment for nonconformity is understood.
What is Legitimate Power?
300
activities oriented toward acquiring knowledge about products.
What is epistemic shopping?
300
Worth of an activity because the time spent doing the activity itself is personally gratifying. What shopping value is this?
What is hedonic value?
300
The degree to which a source's physical appearance matches a prototype for beauty and elicits a favorable or desirous response.
What is source attractiveness?
400
An example of this group is a person that becomes a formal member of a church congregation
What is formal group?
400
A college football player is kicked off a team for using an illegal substance. This is what type of Social Power?
What is Coercive Power?
400
visiting a wine store to taste new wines is what type of shopping?
What is epistemic shopping?
400
Retail positioning that emphasizes a unique environment, exciting decor, friendly employees, and in general, the feelings experienced in a retail place.
What is Affective Quality?
400
A plot of the effect by the amount of crowding, which doesn't make a straight line.
What is nonlinear effect?
500
This type of group regularly meets to exercise or go to sporting events.
What is informal group?
500
Consumers often imitate the behaviors and attitudes of groups as a means of identifying with groups. This is an example of what Social Power?
What is Referent Power?
500
stopping at a convenience store for milk is what type of shopping?
What is acquisitional shopping?
500
Way a retail store is defined in the mind of a shopper based on the combination of functional and affective qualities. What type of shopping value is this?
What is retail personality?
500
A naturally occurring mental personal comparison of the self with a target individual within the environment.