Advertising
A person who promotes a product/brand using their platform on social media
What is an Influencer?
The step in the process in which one discovers a problem that is in need of fixing
What is Problem Recognition?
Anxiety that an exciting event may currently be happening elsewhere.
What is FOMO?
A type of payment to a person after they have completed a service. (This payment is not for the service itself)
What is a tip?
What is Sidney’s last name
What is Leffel?
An image that is directly related to a company
What is a Logo?
What is Purchasing a product?
People influenced by their peers to adopt certain behaviors on a largely emotional, rather than rational, basis.
What is Herd Mentality?
What is true?
What other class does Mr. Lewis teach that is across the hall
What is Foods?
A musical phrase that is intended to promote a business
What is a jingle?
The stage in which a consumer will search for coupons for a product that they want to buy
What is Purchasing Decision?
True or False: an impulse purchase is usually the result of FOMO and/or herd mentality
What is true
An investment already incurred that cannot be recovered.
What is a Sunk Cost?
1+3-(9+27)^1
What is -32?
List 2 types of advertisements that you can ONLY listen to
What is Radio and word of mouth?
Mr. Lewis recently bought a new door. The next day a nice woman came by and kicked his brand new door in. What is Mr. Lewis now feeling? And what stage of the 5 step process was he in
What is Post Purchase Evaluation and Buyers Remorse?
You decide to bungie jump off of a bridge because all of your friends do so. Is this an example of FOMO or herd mentality?
What is both?
A legal structure for managing investments for a specific purpose according to the will of its founders and donors.
What is a financial endowment?
______ Lewis
What is Jamie?
The purpose of advertising
What is “The purpose of advertising is to develop a brand for a company and create a relationship between the company and its customers through that brand to initiate and sustain sales to those customers.”?
The step after information search in the 5 step process
What is Evaluation of Alternatives?
Hypothetically, if Bob goes to a Football game is he giving into FOMO?
What is “no, he is on the Football team”?
an individual retirement account under United States law that is generally not taxed upon distribution, provided certain conditions are met
What is a Roth IRA?
What is cosx?