These two types of partnerships make up the Hitwise data sample
What are ISPs and Third-party Opt-in Panels?
100
These are the three time periods for which you can run a Rankings report in Hitwise.
What are Daily, weekly and monthly?
100
The number of characteristics/variables are included in the Simmons NCS/NHCS Study
What is 60,000+
100
This is the product offering for custom segmentation using the Hitwise data set.
What is AudienceView?
100
This segmentation system is the easiest bridge between the Simmons and Hitwise dataset in their current syndicated state.
What is Mosaic?
200
The average number of respondents reported on within the NCS/NHCS
What is 25,000
200
Upstream and Downstream are examples of this Hitwise report type
What is Clickstream?
200
This feature within OneView allows users to create targets based the following sample - women who agree to 4 or more of the 8 lifestyle statements chosen.
What is count coding
200
These are the only two methods in which we can conduct a direct Custom recontact study among Simmons respondents.
What are Mail and Telephone methodologies?
200
This client purchased a project in FY13 which was the first Strategic Services project since the merger to demonstrate the combined Consumer Insights story.
Who is Disney?
300
This is the number of times a household is eligible to be part of the NCS/NHCS sample.
What is once - respondents are only selected once and only eligible to be re-contacted for custom studies?
300
This is the name of Hitwise industry used most by Affiliate marketers.
What is Shopping and Classifieds- Reward and Directories?
300
This accreditation ensure the integrity of the Simmons dataset.
What is MRC?
300
The custom solution helps our customer’s benchmark their individual site sections against their competitions site sections. (i.e. Mortgage Section vs. Mortgage Section)
What is Conversion Intelligence?
300
This is the name for the solution where we model a website’s visitors from Hitwise onto Simmons.
What is WINS?
400
The average time NCS/NHCS booklets are out in the field
What is 3-5 weeks?
400
Name all 6 potential Demographic variables found in the Hitwise Syndicated product.
What are age, gender, household income, state, DMA and Vantage Score?
400
These are the three ways to create a custom segment/target using the Hitwise dataset.
What is online behavioral data, file matching and mapping to additional Experian datasets like ConsumerView?
400
This product offering allows clients to target/profile at the market-level and sub-market geographies (county, zip code and trade zone areas)
What is Simmons LOCAL
500
This company provides annual audits of the Hitwise dataset and the weighting of our data is based on these two key studies/surveys.
Who is Price Waterhouse Cooper and what are the US Census as well as the Pew Internet and American Life Study.
500
This is the difference between segmented visits and segmented rate.
What is segmented visits are relative to the other sites you're comparing in the ranking report and segmented rate is based on the saturation of those types of users within that site? For example: if weather.com has 20% of the share of segmented visits for the weather industry for 25-34 yr olds
500
SimmonsLocal creates a fingerprint of every US census block group- this is the number of variables that make up this fingerprint.
What is a little over 185?
500
These are NCS questions that are included in online studies that allow us to model custom data onto the Simmons respondents.
What are "linking questions"?
500
Name three clients that currently subscribe to both Hitwise and Simmons syndicated data.
Who are Disney, Sapient, NBC, Dell, ABC, Yahoo!, Dallas Morning News, Experian Consumer Direct, Microsoft, Nordstrom, Ocean Media, QVC, Scripps and Zappos.com