A form of communication that is aimed at influencing the attitude of a community toward some cause or position.
What is a propaganda technique.
100
Advertising that intentionally deceives, makes untrue claims of quality or effectiveness, and fails to reveal critically important facts.
What is using False or Misleading Advertising
100
Requires companies to stop a specific conduct.
What is a Cease and Desist Order
100
An advertisement using a famous athlete to promote a product.
What is Celebrity Appeal.
100
Requires that that the production facilities for cosmetics, food, and drugs be clean and that the products be prepared from ingredients fit for human use or consumption
What is the Food and Drug Administration
200
Used to show product/person is good for ordinary people.
What is Plain Folk Appeal
200
Intentionally misrepresenting that goods are being sold at considerable discounts.
What is Using Unfair Pricing Methods
200
Allows 1 or several people to sue on behalf of themselves and others.
What is a class action lawsuit.
200
An example of a valid restraint of trade would be this clause in a contract.
What is a no compete clause
200
This agency is in charge of:
Amusement Rides Inspection
UPC/PLU Inspection
Weight and Measurement Verification
What is the Department of Agriculture
300
Promotes the idea that everyone is using the product and so should you.
What is the bandwagon approach
300
Mislabeling a good to make it more marketable.
What is mislabeling goods
300
To locate and remove all defective products from the consumers possession.
What is a recall
300
Latin for "Let the Buyer Beware"
What is caveat emptor
300
This agency controls licensing laws.
What is the Bureau of Professional and Occupational Affairs
400
Comparing a product or person to another, without providing the other half of the comparison.
What are unfinished comparisons.
400
Selling used, secondhand or rebuilt articles as if they were new or in a better condition than they are.
What is Selling Used Articles as New.
400
Making good a wrong. Paying back money wrongfully attained.
What is restitution.
400
Goods, usually well-known brands, sold below cost to attract buyers into a store.
What are loss leaders.
400
This agency has the authority to issue and enforce safety standards for most consumer products.
What is the Consumer Product Safety Commission
500
Using words that make us feel good or positive.
What is glittering generality.
500
Entering into agreements to control and fix prices.
What is Making Agreements to Control or Fix Prices.
500
Voluntarily agree to stop an illegal/questionable practice.
What is a consent order.
500
A game that involves a fraudulent device whereby the victim is persuaded to trust the swindler with the victim’s money or other valuables in hopes of a quick gain.
What is a confidence game
500
This agency has jurisdiction over advertising in the media; ex: TV advertisements.