Consumer Motivations

CM 1

100

These are what drives or motivates a consumer to make a purchase. 

Consumer Motivations

200

Fear, Love and Affection, Guilt, Passion, Prestige are all examples of what type of motivation? 

Emotional 

300

Bought based on loyalty. 

Patronage

400

Motivated to buy based on facts or logic (efficiency, low cost/maintenance, versatility, simplicity, dependability) 

Rational 

500

Buyers are looking for social status. 

Prestige 

CM 2

100

This is when a customer buys a product or service unplanned or last minute decision. 

Impulse 

200

Refers to products and service that consumers buy more frequently with minimum buying efforts and comparisons "Low Involvement" purchases.

Convenience 

300

Is a combination of marketing methods including advertising, sales, public relations and direct marketing to achieve a specific marketing goal.

Promotional Mix

400

The process of helping and persuading one or more prospects  to purchase a good or service or to act on any idea through the use of oral presentation, often in a face-to-face manner or by telephone

Personal Selling

500

Information about a firm's products and services carried by a third party in an indirect way. 

Significant new stories 

Press Releases 

Publicity stunts

Public Relations 

CM 3

100

Paid presentation and promotion of ideas, goods, or service by an identified sponsor in a mass medium. •Print ads

•Radio

•TV

•Billboards

•Direct Mail

Advertising 

200

Is media and non-media marketing communication used for pre-determined limited time to increase consumer demand, stimulate market demand or improve product availability (coupons, sweepstakes, contests, product samples). 

Sales Promotion

300

Is the channel-agnostic form of advertising businesses and nonprofits to communicate directly to the customer. (Email, Online Display ads, Filers, etc.)

Direct Marketing 

400

Buyers and sellers interact using digital technologies

Digital Marketing 

500

Cost, Speed, Targeting, Coverage, Format, Measurability are all what? 

Benefits to digital marketing 

CM 4

100

Methods used to convince an audience to believe what they want them to believe

Propaganda Techniques 

200

Deals with famous people or depicts happy, attractive people. Makes the target audience feel that if they buy the product, they woo will be happy or successful. 

Beautiful People 

300

Making one side look of a product look better by mentioning only some of the facts

Card Stacking

400

Words used to make us approve and accept without examining the evidence. 

Glittering Generalities 

500

Comparing and contrasting two different things. Highlight the contrast between the product and other products, or life without your product

Juxtaposition

CM 5

100

Using a jingle, word, color, or theme that is repeated over and over again thus getting stuck in someone's head so they can buy the product. 

Repetition 

200

Using graphs, charts, percentages, and other "official" looking documentation on to prove the viability of the product. 

Statistics 

300

Exaggerating a fundamental aspect of the product that is ture, but only to a certain degree. 

Sketch the Truth 

400

A famous or respected person endorses this product. 

Testimonial 

500

Convivences the target audience that the product reflects the common sense of people. 

Common Man