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Definations
100
An economic theory that links prosperity to consumer demand for goods and services, and makes consumer behaviour central to economic decision making.
What is consumerism
200
What are the factors of consumerism? (HIJEM)
What is Health & Safety, identity, Jobs, Economics and Marketing.
300
Advertising Technique that encourages you to buy a product or service because everyone else is.
What is Bandwagon
400
Advertisement Technique experts or celebrities come and speak about a product
What is Testimonials
500
Relates a product or service to words or images that promies everything, but deliver little or nothing
What is Glittering Generalities