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Quantitative or Qualitative?
The Main Steps of Qualitative Research
Historical Content
Sampling Methods and Techniques
Terminology
100
The approach where your theory derives from your observations.
What is Qualitative (inductive) ?
100
During this stage you spend your time gathering information and including it into a coding manual or field notes
What is Collecting Data ?
100
During this era, propaganda was used to obtain funding, support from the citizens and to throw enemies off.
What is WWII (1935-1945)?
100
In this approach, one analyzes an issue by selecting samples from different days of the week.
What is constructed week?
100
This is a set of instructions for coders to follow.
What is a coding manual?
200
The approach which uses natural sciences to study the constructions of the social world
What is Quantitative (positivism )?
200
During this stage researchers decide the sample and where does the study takes place
What is Selecting relevant sites and subjects?
200
In this year, George Gerbner conducted a study on why societies were becoming violent.
What is 1968?
200
In this approach, one looks at the language when analyzing the text.
What is explicative technique?
200
When two or more individuals agree on the coding. This approach is often used to coding the answers in open-ended questions.
What is inter-coder reliability?
300
In this approach, the hypotheses are derived from theories.
What is Quantitative (deductive)?
300
During this stage, researchers formulate a set of general concerns for an issue or topic.
What is general research questions ?
300
Television became a popular text to analyze in qualitative research.
What is the 1970's?
300
In this approach one compares the text to the statement and outlines the main points.
What is summary technique ?
300
This is hard to achieve in qualitative research because interpretation of texts changes from individual to individual.
What is objectivity or validity?
400
An ontological position that suggests that the social world and their meanings are derived and are created from social actors.
What is Qualitative (Constructionism)?
400
In this stage, the researcher ties concepts to data.
What is conceptual and theoretical work?
400
During this era, researchers began to realize that texts did have an impact on the masses. In particular, they studied hymns.
What is the 1600's?
400
In this approach, one breaks the analysis into something more tangible and manageable.
What is multi-stage?
400
This looks at the underlining tone of the text.
What is latent content?
500
Researchers try to making meaning of human behaviours and their actions through this approach.
What is Qualitative (interpretivism)?
500
In this stage, the researcher analyses the data and attempts to connect it back to the research question.
What is Interpretation of the data ?
500
This gentleman studied how images and messages released by the government influence public opinion.
What is Walter Lippman ( 1922)?
500
In this approach, samples are divided into groups and the researchers select texts from these groups.
What is stratified?
500
It looks at the information that is apparent in the text
What is manifest content?