Content Creation 1
Name 5 social media apps
Snapchat, Twitter, Facebook, Instagram, TikTok, YouTube, Threads, Discord, WhatsApp, etc.
What is the name of the big campaign that raised money for ALS?
Ice Bucket Challenge
What percent is "ideal engagement" on social media?
10%
What is the most downloaded and popular social media app currently?
What two teams are in the World Series this weekend?
Yankees and Dodgers
What is the name of the feature on Instagram that allows users to post and make short videos?
Instagram Reels
What's the mode you can use to take more professional photos on the iPhone?
Portrait mode
What does PR stand for?
Public relatios
What is the second most popular social media app?
YouTube
What is the Sage mascot?
Gators!
What is a newsletter?
A newsletter is a printed or electronic letter periodically sent to members of a certain business, organization, school, etc.
What is the social media app, that is a part of Instagram, known as the "Twitter killer" called?
Threads
What is a target audience?
A target audience is a group of people identified as being likely customers of a business.
What is the fastest growing social media app?
TikTok
What popular musical is becoming a movie in November?
Wicked
What is content creation?
Content creation is coming up with ideas for photos, videos, and other things to post on your social media!
What is the name of the website/platform that we use to help create our newsletter? (hint, it sounds like a monkey!)
Mailchimp. It's an email marketing platform that helps you reach your audience and grow your business.
What is a benefit of knowing your brand? (hint, it deals with your target audience)
Identifying your target audience as a business can help you craft marketing strategies and define your core customers
Instead of spending money and resources trying to cater to every person, defining a target audience allows for more intentional and personal outreach to those most likely to use your company
Who owns Twitter, and who owns Facebook?
Elon Musk and Mark Zuckerberg
How many undergrad students are there at Sage?
1,074
What is a social media campaign?
A social media campaign is a coordinated marketing effort to reinforce or assist with a businesses goal using one or more social media platforms
Campaigns differ from everyday social media efforts because of their focus on one specific thing
What might be a goal of a social media campaign?
Common goals for a social media campaigns include:
Building email marketing lists
Increasing website users
Improving overall brand engagement
Directly driving sales
What does marketing deal with?
Money!!!!!
How many people around the globe are active social media users?
a. 2.8 billion
b. 4.9 billion
c. 6.1 billion
b. 4.9 billion
What percentage of College Experience graudates are employed? (it's on the website!)
97%