A
This is the opening part of a news article that presents the most important information and answers the key questions when possible.
Ans: LEAD
A news article presents accurate information that can be verified and supported by facts.
A. Timely B. Factual C. Concise
Ans: B. Factual
A written announcement distributed by an organization to inform the media and the public about an event, activity, achievement, or important development.
Ans: Press Release
Which characteristic refers to the importance or relevance of an announcement to its intended audience?
A. Newsworthiness B. Accuracy C. Organization
Ans: Newsworthiness
A journalistic text that explores a person, event, place, issue, or experience in greater depth using descriptive details and storytelling techniques.
Ans: Feature article
This is the title of a news article that summarizes the main story and attracts readers' attention.
Ans: HEADLINE
A news article uses brief and direct sentences to communicate information without unnecessary words.
A. Evidence based B. Factual C. Concise
Ans: C. Concise
The opening paragraph that presents the essential details of the announcement, often answering the 5Ws and 1H.
Ans: Lead paragraph
A school press release reports that 200 students participated in a literacy program. Before publishing, the writer verifies the number with the school coordinator. What characteristic is demonstrated?
A. Clarity B. Accuracy C. Objectivity
Ans: B. Accuracy
Which characteristic of a feature article aims to capture the readers' attention at the beginning and encourage them to continue reading?
A. Detailed information C. Human interest
B. Interesting introduction D. Quotes/interview
Ans: B. Interesting Introduction
This part of a news article provides additional details, background information, quotations, and supporting facts.
Ans: BODY
A news article supports its claims with interviews, official reports, statistics, documents, and reliable sources.
A. Factual B. Clarity C. Evidence-based
Ans: C. Evidence-based
The line that indicates where and when the press release was issued.
Ans: Dateline
Which characteristic requires a press release to present facts fairly without being influenced by personal feelings or opinions?
A. Objectivity B. Newsworthiness C. Organization
Ans: A. Objectivity
A writer tells the story of a young student who walks several kilometers every day to attend school despite financial difficulties. Which characteristic is emphasized?
A. Human interest C. Quotes/interview
B. Detailed information D. Descriptive writing
Ans: A. Human interest
This refers to the final part of a news article, which usually contains less essential details or additional information.
Ans: TAIL
A reporter writes about a school’s newly launched reading program that began yesterday. What characteristics of news is observed?
A. Timeliness B. Clarity D. Conciseness
Ans: A. Timeliness
The section that gives the name, phone number, or email address of the person whom the media can contact for further information.
Ans: Contact Information
Which characteristic ensures that readers can easily understand the message because the language is simple, direct, and understandable?
A. Newsworthiness B. Objectivity C. Clarity
Ans: C. Clarity
A feature article about a school feeding program includes the number of beneficiaries, the program's objectives, its history, and the results of its implementation. Which characteristic is demonstrated?
A. Descriptive writing C. Human interest
B. Detailed information D. Interesting introduction
This is the person who gathers information, interviews sources, and writes news stories for publication.
Ans: JOURNALIST/REPORTER
This principle of journalism requires writers to present accurate and verifiable information rather than personal opinions.
A. Simplicity B. Objectivity C. Clarity
Ans: B. Objectivity
The section that provides additional details, background information, facts, statistics, and supporting explanations.
Ans: Body
A press release begins with the most important information, followed by supporting details and background information. Which characteristic is demonstrated?
A. Conciseness B. Organization C. Newsworthiness
Ans: B. Organization
A writer includes the statement, “This program gives our students hope for a brighter future,” said the school principal. Which feature of a feature article is illustrated?
A. Interesting introduction C. Descriptive writing
B. Detailed information D. Quotes/interview
Ans: D. Quotes/interview