Things we do
By doing these we are maximizing our engagement with the customers
What are the seven rituals?
Smiling and having an open stance when engaging the customer
What is body language?
These can't be answered with a simple yes or no.
What are open ended questions?
Having a friendly and genuine conversation with the customer about themselves.
What is a Social approach?
Helps to guide team members on what to wear.
What is Uniform policy?
We need to sell to 7 out of every 100 people.
What is our Conversion Target?
By doing this the customers will take off their shoes making them more likely to try
What is measuring feet?
By measuring feet, bringing our 3 Shoes and validating the customer
What drives conversion?
This tool is used to know the customers size
What is a Brannock device?
This helps us to know which shoes to recommend to a customer.
What are the customer needs and wants?
Music playing, correct VM, and Clean floors.
What is store Presentation?
This helps Ecco to Communicate with customers.
What does membership do?
By styling and complementing the customer. We can help the customer feel good about the purchase.
What is validation?
When customers know about these, they are more likely to purchase
What are promotions?
Customers stopping and touching the product.
What are Buying Signals?