Alternative Identifiers
This category of identifier is created without cookies and relies on user consented and provided PII, such as an email address.
What is an authenticated ID?
These two advertising channels are not dependent on cookies.
What are App and CTV?
This is the best resource to share with buyers who want to explore cookieless activation opportunities with OpenX.
What is the Cookieless Deal Library?
This category of identifier is created without cookies or user PII and instead relies on contextual information like the user agent and location to create a cross-site ID.
What is a probabilistic ID?
This feature from LiveRamp enables advertisers to send an audience directly to OpenX for activation in a deal ID.
What is LiveRamp Connect?
Name 2 of the 4 contextual data providers with deals currently available on the Cookieless Deal Library.
Who are 4D, Captify, Cross Pixel, and Silverpush?
This highly scaled probabilistic identifier is particularly popular in Europe and OpenX is working to integrate it into OpenAudience in Q2.
What is ID5?
This new feature in development by OpenX promises superior campaign performance by using artificial intelligence rather than third-party cookies to predict what requests are most likely to drive the desired outcome.
What are Modeled Audiences?
This attention-focused data provider created an attention score called ‘AU’ or ‘Attention Unit’, which is derived primarily from the context surrounding the ad unit rather than historical user interaction with that ad unit.
Who is Adelaide?
These two cookieless web identifiers are currently supported in OpenAudience for domestic and international audience activation.
What are IP Address and Ramp ID?
This is the audience export method from OpenAudience that enables cookieless identifier deals that maximize reach across channels.
What is OA Match?
This OAA partner creates truly ID-Free audience segments built using artificial intelligence.
Who is Dstillery?
This ID is the only one that DV360 will consider buying and requires a 1PD sync between the advertiser and publisher before activation.
What is Google PAIR ID?
These four agency-owned data companies are integrated directly with OpenAudience to enable their buyers to activate direct audiences with OpenX.
Who are Merkle/Dentsu, Choreograph/WPP, Epsilon/Publicis, and Horizon?
This is the only CTV attention provider in the Cookieless Deal Library.
Who is TVision?