Grammar Stuff
Oxford comma: yes or no
Yes, unless otherwise specified by the client
This person has an unhealthy obsession with Taylor Swift
Where can you find LinkedIn courses, training schedules, and SOPs for the copy team?
The SharePoint!
How many services are included in a standard pitch deck?
Three
True or false: the client's X profile should be on the landing page
False
What's wrong with this header:
Energy-efficient Lighting for Your Business
Efficient should be capitalized like any compound adjective
This person is the current holder of the Adaptability award
Lucy
Where can you find Emily's development updates and resources?
Check your email!
How long can a CTA on a sell sheet or landing page be MAX?
135 characters
How many times should Animated Logo be included in a script?
Twice
What's wrong with this sentence:
We keep your data up-to-date.
up to date doesn't need hyphens since it doesn't precede a noun
This person is half marketing manager, half automotive specialist person
Shelby
Where can you find A-player shoutouts from team members?
The A-Player Accolades channel under Abstrakt
A direct mail letter can be how many characters max, including contact info?
450 characters
At what reading level should we write?
Sixth to eighth grade
What's wrong with this address:
2244 Ham Boulevard, New Nashville, Oregon 67891
Boulevard should be Blvd.
Oregon should be OR
This person is obsessed with the TV show Severance
Emily
Where SPECIFICALLY can we find info for a Why Us video script?
What Sets Us Apart section of the implementation packet
The bullets on a print ad are meant to list what?
Benefits the client provides
If you're writing a case study in a custom section, what three aspects should be included?
Problem, solution, results
What is the purpose of an em dash? —
To replace commas ONLY in cases of extra emphasis; don't use em dashes all over the place or in place of a colon
This person is our Chief Branding Officer!
Megan
Name three places you can find testimonials
Creative brief, Google, implementation packet, Yelp, client website, Facebook
What template would you use for outdoor signage?
Postcard
How should bullets be formatted to make things easiest for designers?
Bullet with the service name, content about the service on a different line, indented somehow