Branding Vocabulary
Those elements that are instantly recognized as representing a particular business or product.
Is owned by the intermediary (retailer, wholesaler, or other distributor) that sells the brand rather than the manufacturer.
What is a Private Brand?
A company with publicly traded shares that anyone can buy in the stock market.
What is a Public Company?
The group of assets—such as stock, bonds and mutual—held by and investor.
What is a Portfolio?
This is what happens to the iguana's in Florida when the temperature gets too cold.
What is Shock or Falling?
The projection of a brand that encompasses its values and emotional connections with consumers.
What is Brand Personality?
All the opportunities that businesses have to connect with customers and reinforce their brand.
What are Touchpoints?
The best-known measure of stock prices consisting of 30 large, well-known companies in major sectors of the U.S. economy.
What is the DOW, (Dow Jones Industrial Average)
A share of ownership in a business. A share of a company's profit (or loss) belongs to each owner.
What is a Stock?
This is how many years Tom Brady played professional football.
What are 22 years?
A business’s spoken or unspoken agreement with customers that it will consistently meet their expectations and deliver on its brand characteristics and values.
What is a Brand Promise?
Simple reminders of the brand’s identity and values, are another important tool to communicate a company’s corporate brand.
What are Brand Cues?
An offer made to buy a stock.
What is a Bid?
The likelihood of losing money.
What is Risk?
This is how many years Tom Brady was a New England Patriot.
What are 20 seasons?
Beliefs or qualities that a corporate brand stands for and is built around.
What are Brand Values?
A distinctive symbol, design, or group of letter.
What is a Logo?
The price at which a seller wants to sell this company’s stock
What is ASK?
A company owned by investors who pool their savings to invest in a variety of stocks or bonds managed by a professional.
What is a Mutual Fund?
This former Miss USA, died at the age of 30 from suicide.
Who is Cheslie Kryst?
All the combined customer impressions and experiences associated with a particular company.
What is a Corporate Brand?
The Target bullseye, the Apple apple, or the McDonald's golden arches.
What is a Corporate Brand?
The total current market value of all outstanding shares of a company.
What is Market Cap?
A company that doesn't sell shares to the public. You can't buy shares of a private company in the stock market.
What is a Private Company?
These are the two teams playing in the Super Bowl.
Who are the LA Rams, and Cincinnati Bengals?