What's the point of CSR?
People trust and want to buy from companies that do good.
Build reputation
A happy and engaged team works more effectively.
Higher Productivity
The Community
Sponsoring local teams (e.g., GAA)/Donating to local charities/Giving employees paid time off to volunteer.
The best talent wants to work for a company they are proud of.
Attract staff
Staff feel valued and respected.
Better Morale
The Environment
Reducing waste and plastic packaging/Using renewable energy (e.g., solar panels)/Sustainable sourcing (e.g., Fair Trade).
Genuinely contribute to solving social and environmental problems.
Make an impact
People are proud to work there and are less likely to leave.
Increased Loyalty
The Workplace
Paying a fair, living wage/Ensuring a safe and healthy work environment/Promoting equality and diversity/Offering good work-life balance
Attracts the best new-hires.
Talent Magnet
The Marketplace
Honest advertising (no false claims)/Providing safe, high-quality products/Paying suppliers fairly and on time.