COMPARE
This column shows whether your hotel's Occupancy, ADR, or RevPAR increased or decreased compared with the same period last year.
Percent Change.
Your hotel’s occupancy is below the comp set's occupancy. Can the GM and DOS conclude that the hotel performed poorly overall?
No. ADR and RevPAR must also be reviewed to determine the hotel’s overall performance.
Your hotel has an RGI of 105 but ranks 3 of 6. What do these two results tell you?
The hotel exceeded its fair share of RevPAR, but two participating hotels achieved stronger RevPAR performance.
The hotel ranks 3 of 6 in RGI. What does this indicate?
2 Hotels are beating us in RevPAR.
How do you receive your hotel's Weekly/Monthly STR report?
Brand Portal's CoSTAR Benchmarking Tool.
This part of the report helps the GM and DOS identify whether the hotel’s weakness is concentrated on weekdays or weekends.
The Day-of-Week or Weekday/Weekend analysis.
Competitive-set occupancy declined, ADR increased, and RevPAR remained approximately flat. How should this be interpreted?
The competitive set’s higher rate offset the revenue impact of selling fewer rooms.
The hotel has an MPI of 108, an ARI of 93, and an RGI near 100. How should the GM and DOS interpret the result?
Strong occupancy share compensated for weaker rate performance, leaving the hotel near its fair share of RevPAR with an opportunity to increase rate.
The hotel’s rank improved, but its index remains below 100. What does this mean?
The hotel moved ahead of one or more competitors but still did not achieve its fair share.
Our hotel’s ADR increased, but it's ARI decreased. What is the explanation for this?
Compset out-performed us.
A major annual event occurred on different dates last year. Why could the STR year-over-year comparison be misleading?
The event-date shift placed the related demand in different reporting period.
Your hotel’s RevPAR increased 4%, while competitive-set RevPAR increased 12%. What does this comparison reveal?
The hotel improved over last year but lost ground because the competitive set’s revenue performance grew faster.
The hotel’s monthly RGI is 100, but weekday RGI is 84 and weekend RGI is 116. What is hidden by the monthly result?
Strong weekend performance is masking a significant weekday market-share gap.
The hotel achieved only 30% occupancy, an MPI of 109, and ranked 2 of 6 in occupancy. How did the hotel perform?
The hotel exceeded fair share, but one competitor beat us in occupancy.
The hotel’s weekend MPI is below 100, but transient demand appears strong. What hotel-level information should be reviewed before lowering rates?
Review booking pace, remaining inventory, restrictions, and channel or segment production before changing rates.
Your hotel sold more rooms than last year, but room revenue declined. What should the GM and DOS investigate?
ADR declined but we sold more rooms. Review segmentation for future opportunities.
During a major event, both your hotel and the competitive set sold out, but the competitive set achieved much stronger ADR growth. What does this reveal?
The hotel captured the occupancy but did not capture the same event-driven rate growth as its competitors.
The hotel remained ranked 2 of 6, but its RGI declined from 115 to 102. Why should the GM and DOS still be concerned?
The competitive set closed the RevPAR gap from 15% to 2%.
A comp-set hotel did not report their data. Why does this matter?
The data would be skewed because one hotel didn't report.
STR shows a significant occupancy decline on Tuesdays. Which internal information should the DOS review?
Review lost accounts, negotiated-account production, group activity, and local demand changes affecting Tuesdays.
The hotel’s Running 28 Days results are improving, but its year-to-date results remain weak. What does this indicate?
Recent performance is improving.
The competitive set consistently outperforms your hotel Monday through Wednesday, while your hotel performs well on weekends. What should the DOS take away from this pattern?
The primary sales opportunity is business that produces Monday-through-Wednesday room nights.
The hotel ranks 2 of 6 in Occupancy but 5 of 6 in Occupancy Percent Change. What does this reveal?
Occupancy is strong, but its year-over-year growth trails most competitors.
The hotel was under renovation last year. Why should its strong year-over-year growth be reviewed carefully?
We had a large number of OOO rooms last year.
The hotel gained RevPAR share, but total room revenue declined. How can both results be true?
The market declined, but the hotel declined less than its comp set and therefore gained market share.