SEM
The text describing your website that shows up at the top of the browser window and the search result.
An individual types "things to do in London" into Google. The Google search algorithm is sorting through billions of webpages to deliver the most relevant content. What process is the Google search engine completing?
Crawling or Indexing
Answer:Indexing
_____ refers to the practice of loading a webpage with keywords in an attempt to manipulate a site’s ranking in the search results.
Keyword stuffing
When you compare two versions of a web page to determine which has the highest conversion rate.
AB Testing
Stage: Conversion
You are working as a digital marketing at a company that sells custom baby clothes. Your colleague tells you they are working on a project to attract more moms to your company's webpage. Which process are they likely using?
SEO
The type of advertising model that allows businesses to pay only when someone clicks on an ad
Pay Per Click (PPC)
Which of the following is NOT one of the key factors that Google uses to determine the ranking results in Search Engine Results Pages (SERPs)?
Recency of webpage or Settings & context
answer: Recency of webpage
_______ is a SERPs feature that displays a map and has listings of nearby businesses?
Local results
When you increase a website's visibility in a search engine through paid ads
SEM
Stage: Awareness
a particular group at which a film, book, advertising campaign, etc., is aimed.
Target Audience
What is the character limitation for a headline
30 characters
Which of the following is NOT one of the reasons why it is important to plan out a website structure?
To increase bounce rate or To have clear URLs
answer: to increase bounce rate
_____is the first pre-SEO step which includes understanding the intent of people who read and experience the website’s content?
Know the customers well
The practice of displaying ads to an audience of users who have visited your site before.
Remarketing Ads
Stage:Consideration
The percent of visitors that view one page and then leave the site
Bounce Rate
As a digital marketer setting up a search engine marketing ad, you would like to include an ad extension that provides additional information specifically for a product. Which extension should you choose?
Price extension
You are working as a digital marketing at a company that sells custom baby clothes. Your colleague tells you they are working on a project to attract more moms to your company's webpage. Which process are they likely using?
SERPS or SEO
Answer: SEO
_____ is a website element provides the search engine a summary of what the website is about
Meta description
Keeps the brand in front of the customer on a consistent basis. Provides value to the customer that educate + tell the story of the brand
Email marketing
Stage: Loyalty
Enhanced results in google search with extra visual or interactive features
Rich Results
You are setting up keyword matching for “tennis shoes.” Your ad also shows for keywords such as “shoes for tennis,” “buy tennis shoes on sale,” and “red tennis shoes.” This represents which keyword match type?
? (i got this one wrong, soooo)
The _____ provides information about the pages, videos, and other files on a website, and the relationship between them.
sitemap
The benefits of the marketing funnel
1.Consider the buyer's journey.
2.Optimize your marketing strategy
3.Increase conversion rate
The words typed into a google search bar. The search algorithm needs to establish what the user is searching for.
The Query