Entrepreneurship
Document for investors
What is a business plan?
Value Proposition
Simple statement that summarizes why a customer would choose your product or service.
The way we start most classes
In the News
Reduces returns from online shopping
Value proposition for FitsMe
Won men's and women's Bean Pot in 2023?
Northeastern Huskies
Two sources of funding
Debt and Equity
Strengths and Weaknesses
What are two parts of SWOT that focus on internal capabilities?
STNMT
What was the case for the assignment?
Both B2B and B2C target markets
SipSafe
Baseball team's name
Who are the Boston Red Sox?
Lack of capital
Why do most business fail within first five years?
4 Ps of Marketing
What is Product, Price, Place, and Promotion?
Observation, Understanding, Ideation, Prototyping, Launch
Design thinking process
Target market is primarily women
FamLead - Team Panther
Mayor of Boston
Michelle Wu
Where many business ideas come from
Identifying a need or solving a problem
Subset of all possible customers that may be most receptive to product
What is the target market?
Team who won the Marshmallow Challenge
Team Tiger - KK, Tom, and Frank!
Pivoted business model
FamLead
A dessert that bears the city's name
Boston Cream Pie
Strategic management template used to identify key elements of a business
Business Model Canvas
Surveys and Interviews
What is primary research?
Date of the Business Pitch Competition
Over $2 million profit by year 3
SipSafe
Sticky substance that killed 21 people in 1919
Molasses