Creating as Social Media Campaign & Social Media Platforms

Creating a Social Media Campaign-Lesson 4

100

What is a Metrics?

 Any type of measurement that helps you assess the progress that is being made during a business process or toward a business goals.

200

What is an editorial calendar?

A spreadsheet, calendar, or app that is used to plan content posting and engagement activities on social media platforms.

300

What are the stages of a successful social media campaign?

The stages of a social media campaign are:

1. Preparation
2. Planning
3. Development
4. Implementation and measurement
5. Reporting and refinement

400

What is Status based workflow and Task based workflow?

• Status-based — Everything in the campaign is based on the status of the content.
• Task-based — Everything in the campaign is based on a series of tasks that need to be performed.

500

For social media, your campaign content and activities are split into three activities: What are these 3 activities and explain what they are?

• Promote — Spend one-third of your time generating and posting original content, including blog posts, tweets, videos, photos, infographics, and so forth.
• Share — Spend one-third of your time-sharing interesting content from external sources, such as industry leaders or even your competition.
• Engage — Spend one-third of your time interacting with the audience, either asking or answering questions.

Social Media Platforms-Lesson 5

100

What is @Username?

A unique identifier that is displayed under your Twitter name.

200

What is unique about the instragram platform?

it easily integrates with other social media platforms

300

What is the NUMBER ONE thing to consider when choosing your social media platform?

Target Audience

400

What is Twitter (now X) known for?

Micro-blogging and limit to 280 characters

500

What is the 90-9-1 rule?

says that for every online community, ninety percent of people in the community are lurkers or people who never participate or contribute to the community. Nine percent of the community are people who participate and contribute sometimes. Only one percent of the community is very active and does the bulk of the participation and contributing.

Misc

100

What is gamification?

Integration of entertainment or competition mechanisms into social media sites or activities to drive engagement and participation.

200

What is a social media funnel

A series of phases that a target persona or audience member goes through when interacting with a company on social media.

300

What is a social media campaign

is a coordinated effort to use one or more social media sites to achieve a business goal in a defined length of time

400

What is curating content?

is a process where you sort through large amounts of information to find the subject matter you feel will be valuable to your audience.

500

What are some ethics (at least 2) to consider when using curating content?

• Write a new title for the content.
• Do not republish the entire piece of content.
• Collect content from a variety of sources.
• Prominently identify and link to the original source.
• Add value to the content by inserting your own viewpoint or creating additional original content to expand on the curated content.
• Get permission to use images or use your own images. Images are subject to copyright laws, so it is best not to use the images unless you get permission from the creator. While some curators will use thumbnail images of the original, it is better to source your own images.

Brain Freeze

100

What is the avg age of youtube followers?

25-30 year old

200

What year was youtube launched?

2005

300

What is a S.M.A.R.T Goal

specific, measurable, attainable, realistic/relevant, timebound

400

What is the 80/20 Principle?

• 80% of the content you post should interesting or informative and non-promotional.
• 20% of the content you post should be promotional.

500

What are common curated content formats (at least 2).

• Complete or ultimate guides — Information on a topic gathered from a variety of sources and compiled into a single guide.
• Roundups — A collection of insights from influencers or experts in the field.
• Best of/favorite lists — A collection of the best of a topic or a list of the best videos, Webinars, and so forth.
• Case studies or customer stories — A collection of interesting case studies or customer stories that have been published by others.
• Reading/education lists — A collection of the best tutorials, guides, Webinars, slide presentations, and so forth for a topic.

Various Scenarios

100

Lee is the manager of a large social media team. Lee chooses different members to participate on a social media campaign project to keep ideas fresh. What else will Lee do in the preparation stage?

Create the campaign budget. (4.1)

200

Mario is using a social media content strategy where 80% of the content is interesting or informative. The rest of the content is promotional. What is this 80/20 content strategy referred as?

Pareto Principle

80/20 is also known as the Pareto Principle. In 1906, the Italian sociologist, philosopher, and mathematician Vilfredo Pareto observed that most things in life were not distributed evenly. In particular, he discovered that twenty percent of the Italian population owned eighty percent of the land. The 80/20 proportion tends to be repeated in many aspects of life, such as in power and wealth distribution, sales revenues, and so forth.

300

Bonnie owns a photography business. She would like to do some social media marketing to increase sales. Which platforms would be the best to choose from?

Facebook, Twitter and Pinterest

400

Sharon spends most of her time during the social media campaigns interacting with the audience. Which stage of the campaign is this?

Implementation and measurement

500

Monica has a small business teaching basic art skills. She wants to create video tutorials and make money through ads. What platform should she use?

YouTube