New Card Products
This new card is designed for members looking for a lower interest rate.
Question: What is BECU Lift Low Rate Visa?
Answer: A member wants to save money on interest charges.
Question: Which card is Lift?
Answer: This is the name of the project introducing BECU's new credit card portfolio and digital-first application experience.
Question: What is Credit Card Revamp?
Answer: A member says, "I want to earn cash back on groceries, gas, and everyday purchases."
Question: What is Rise Cash Back Visa Signature?
Answer: A member has a preapproved offer displayed in the Gateway Campaign tab. The rep doesn't need to determine eligibility—just make the offer.
Question: What is a warm transfer to the preapproved offer conversation?
Suggested Rep Language: "I noticed you have a preapproved credit card offer available today. Would you like to hear a little more about it?"
Answer: This new card focuses on cash back rewards for everyday spending.
Question: What is BECU Rise Cash Back Visa Signature?
Answer: A member wants rewards on everyday purchases.
Question: Which card is Rise?
Answer: These three classic card products will no longer be offered for new applications after the revamp.
Question: What are the Classic Low Rate, Classic Cash Back, and Classic Points Rewards cards?
Answer: A member says, "My main goal is paying the least amount of interest possible."
Question: What is Lift Low Rate Visa?
Answer: While reviewing transaction history, you notice regular payments to another credit card company.
Question: What is a credit card opportunity?
Suggested Rep Language: "I noticed you may be making payments to another credit card. Depending on your goals, we may have options that could help you save on interest or earn rewards. Would you like to learn more?"
Answer: This new card offers a rewards points experience.
Question: What is BECU Elevate Rewards Visa Signature?
Answer: A member wants a points-based rewards experience.
Question: Which card is Elevate?
Answer: True or False: Existing cardholders will be forced to switch to a new credit card product.
Question: What is False? Existing cardholders will continue to be supported.
Answer: A member wants a rewards-focused card and asks about earning points.
Question: What is Elevate Rewards Visa Signature?
Answer: A member mentions they're looking for ways to earn more from their everyday spending.
Question: When should you introduce the Rise Cash Back card?
Suggested Rep Language: "Since you're already using your card for everyday purchases, you may benefit from a cash back card that rewards that spending. Would you like me to tell you about the Rise Cash Back card?"
Answer: These are the three new cards introduced as part of Credit Card Revamp.
Question: What are Lift, Rise, and Elevate?
Answer: A member carries balances and often asks about interest rates.
Question: Which card would you recommend exploring first? Lift.
Answer: This enhanced capability allows for real-time decisions and digital issuance as part of the revamp.
Question: What is the enhanced digital experience?
Answer: A member asks if they have to change their current classic credit card.
Question: What is "No, existing cardholders can continue using their current card"?
Answer: A member says, "My interest charges are really adding up each month."
Question: When should you discuss the Lift Low Rate card?
Suggested Rep Language: "If reducing interest costs is important to you, we have a low-rate credit card option that may be worth considering. Would you like more information?"
Answer: Existing cardholders can keep these products even though they are no longer offered to new applicants.
Question: What are the Classic credit card products?
Answer: A member asks which new products are available for new applications.
Question: What are Lift, Rise, and Elevate?
Answer: Contact Center employees will need training on this process that helps members move from a classic card to a new product.
Question: What is the product swap process?
Answer: A member isn't sure which card is right for them. Your first step is to understand this.
Question: What are the member's spending habits and financial goals? (Suggested training reinforcement based on positioning guidance.)
Answer: A member says they travel frequently and like earning rewards for purchases.
Question: When should you introduce the Elevate Rewards card?
Suggested Rep Language: "Based on what you've shared, a rewards-focused card may align well with how you spend. Would you like to hear about our Elevate Rewards card?"