Greg's Story
When was Crimson Cup founded?
A. 1991
B. 1992
C. 2001
1991
Countries that Crimson Cup grows their coffee
Uganda, Guatemala, Honduras, Indonesia, Kenya, Nicaragua, Papua New Guinea, Peru, Ethiopia.
Gregs #1 value
Relationships
Greg Ubert
College Greg attended. +100 for major.
Harvard. Economics.
Pansophic
Friend2Friend program
Through Friend2Farmer, we’re working hand-in-hand to develop better coffee and quality of life for the farmers, their families and their community. We take several trips a year to make friends and strengthen relationships and help fund local schools and other life-enriching projects.
Examples of innovation in Crimson Cup.
Coffee awards, Great tasting products, Teaching globally.
Early Partner in Brand. hint-(starbucks)
Armando
Nickname given to employees/baristas.
"Cuppers"
Problem with Pansophic
Computer system was messed up. Company was wasting money. Employees were disengaged with low curiosity.
Related SDGs.
1. No Poverty
2. Zero Hunger
6. Clean water sanitation
9. Industry, innovation and infrastructure.
12. Responsible consumption and production
This value relates directly to (dis)engagement.
A. Time
B. Trust
C. Curiosity
Curiosity
People who grow coffee
Farmers.
Year of first retail coffee house.
A. 1997
B. 2007
C. 2004
2007
Greg had inspiration from this popular coffee chain.
Starbucks
Explain how growing higher grade coffee contributed to improved community.
Farmers could be paid more if they grew higher grade coffee. Crimson Cup taught how to do it and paid them more. This way the community became more well of, and coffee processing became more sustainable.
3 Personal Values.
Achieve results
Have fun
Give back to communities that supported him.
Director of Sustainability on Board of Directors.
Brandon Bir
Number of coffeeshops with product.
300+
Time increment used to separate business learning.
Decades
Explain the "ripple effect" in an environmental context?
pay above market rates ->farmers invest in quality-> farmers earn more for their crop-> invest in land and labor -> impact ripples, affects more lives.
Crimson Cup's Slogan (2)
"Building our community, one cup at a time".
"Focus on good"
Who can help make an impact?
Anyone, YOU
Name of Gregs book.
"7 Steps to Success"