Image Repair Theory
A company dismisses allegations of their product harming consumers.
What type of response is this?
A. Denial
B. Prevention
C. Mortification
D. Answers B. and C.
A. Denial
A wild fire has broken out a few miles away from your house. Your neighbor advises you spray your house down with water.
Which phase of crisis communication does this directly correlate to?
Prevention (Pre-Crisis)
This type of response is typically the best form of preserving reputation and handling the situation.
Corrective Action
The company of an online product experiences a cyber attack resulting in consumer data being exposed.
What type(s) of response would be necessary?
Mortification and/or Corrective Action
This type of response is typically seen as the most ethical even though it may ruin a person/groups reputation.
Mortification
A CEO was caught cheating at a Travis Scott concert. What should the company do to protect their image?
A. Abstain from releasing a public comment.
B. Acknowledge the situation and promise an investigation.
C. Protect the CEO and deny allegations.
D. Answers A. and C.
B. Acknowledge the situation and promise an investigation.
A company publicly states they were not aware one of their factories was contaminating product.
Why would this most likely be a form of evading responsibility?
Companies should undergo routine inspections.
Your product is discovered to be dangerous due to defects and has already caused harm to some people. Public knowledge of this fact is only rumors. What is/are the least ethical response type(s) to take in this situation?
A. Denial
B. Mortification
C. Evade Responsibility
D. Answers A. and C.
D. Answers A. and C.
Denial and/or Evade Responsibility
A YouTuber by the name of Colleen Vlogs posted an "apology" video where she sung about allegations against her being false.
What type of response did she fail to achieve?
Reducing Offensiveness
Your PR team makes a poorly calculated statement which results in horrible backlash. Which response type(s) should you take to save the companies image?
Reducing Offensiveness, Mortification, Corrective Action