Components of Strategic Conflict
When you strive for the same position or prize as others. This occurs when two or more groups/organizations want the same resources.
What is Competition?
Any verbal or written exchange that tries to communicate information that positions the organization favorably regarding competition or conflict.
What is conflict positioning?
Organization explains that there is no crisis.
What is denial.
Activist groups are considered _______ this sector of non-profits.
What are advocacy groups?
bonus: tactics used are?
Disagreements or opposition resulting in threat from another entity.
What is conflict?
Organized activity of identifying emerging trends, concerns, or issues likely to affect an organization in the next few years and developing a wider and more positive range of organization responses toward the future.
What is issue management?
When the party that claims a crisis exists is confronted and its logic and facts are faulted. Ex. Lawsuits are threatened.
What is attack the accuser?
Foundations, cultural groups, religious groups are all considered _______ type of organizations. They usually use publicity, events, services as PR tactics, as well was they often create educational material and email newsletters to different stakeholders.
What are social service organizations?
Balancing the interests of an employer or client against those of a number of stakeholders.
PR professionals need to have a sense of mission and conviction that the organization is honorable, ethical, worthy and works at creating _______ _________whenever possible.
What are mutual benefits?
Can minimize negative effects on publics…reduces risk of lawsuits, of damaged morale in the organization, and of diminished reputation to the organization itself.
If at this stage, the organization experiences failure then it will have to deal with crisis.
What is risk communication?
Crisis is minimized with a statement that no serious damage or injuries resulted. Blame is shifted to the victims.
What is justification?
Professional organizations, trade groups, and labor unions are all examples of what type of organizations?
What is membership organizations?
A public relation professional or team must determine the stance its organization will take toward each public or stakeholder involved in the conflict situation.
Before it does that, it should assess the situation to understand all the _______.
What is a threat or threat appraisal?
Putting the public first, being accessible, being honest and not obscuring facts, not misleading the public, etc.
All these are ways in which we can _______ in a crisis. This is part of the reactive phase of the conflict management life cycle.
What is how to communicate in a crisis? or What is crisis communication?
Steps are taken to repair the damage from the crisis and to prevent it from happening again.
What is corrective action?
Public relations staff of a hospital have two primary roles: To strengthen and maintain the public’s perceptions of the institution. To help market the hospitals array of services. Hospitals are part of _______non-profit sector.
What are health organizations?
Bonus: Who are their publics?
Many factors determine the stance or position of an organization when it comes to dealing with conflict and perceived threats against the organization.
Public relations stance for dealing with a particular audience or public should be dynamic, meaning it changes as events unfold.
What is the role of PR in conflict management?
The track record of an organization in the public’s mind.
Its three foundations are, economic performance, social responsiveness, ability to deliver outcomes.
What is reputation management?
The organization takes responsibility and asks forgiveness. Compensation is often included.
What is a full apology?
Key publics for _________ organization include faculty, staff, students, alumni, donors, government, community and prospective students.
What are educational organizations?
Bonus: what are some fundraising methods?