What is SHO
The Olin, The Apartments at Cinnamon Park, September House, Decatur, Emerson Gardens
What is SHO's Affordable Housing Communities
A data break, resident abouse, fire, or natural disaster are expamples of this.
What is a crisis?
This is a formal, structured event where the organization shares information and answers questions.
What is press conference?
The first thing to do when a crisis hits?
What is assess the situation or notify leadership?
One thing you should never do during a crisis.
What is LIE or make up facts?
Ecumenical Housing Corp
What is the founding name of SHO
This document outlines how to respond during a crisis.
What is a crisis communication plan?
This company's crisis response after product contamination became a textbook example of transparency
What is Johnson and Johnson (Tylenol Crisis)
These are the people who need to be informed first during a crisis.
Who are internal stakeholders?
Don't share this type of internal information without approval during a crisis
What is confidential or sensitive information?
Emerson House
What was the original hotel name of the Olin Hotel
Side comments, jokes, use of jargon and the use of "no comment".
What should be avoided when talking to the media during a crisis?
This is the most important rule when speaking to the media during a crisis.
A method to calm and inform stakeholders without inflaming the situation.
What is proactive and empathetic messaging?
Don't do this to reporters, it will backfire and damage credibility.
What is stonewall or say "no comment"
The Barth Hotel Assisted Living
What was the first property aquired by SHO.
CDPHE, HUD, CHFA, CMS, PACE, SEP
Who should be be contacted if there is a crisis?
This communication tool is used to address the media during a public crisis
A critical post crisis activity that helps teams improve future responses.
What is a debrief?
Don't do this on social media during a crisis, it can come off as insensitive or tone deaf.
What is post unrelated or scheduled content?
The year the company was incorporated
What is 1979
Resident Safety
What should we always keep in mind during all crisises?
Description of crisis, casualties, damage, causes, rescue and relief, legal actions.
What are some questions the media might ask?
The term for identifying who should be contacted, when, and how.
What is stakeholder mapping or communication flow?
This mistake can worsen a crisis and damage trust with stakeholders and partners.
What is lack of transparency or delayed response?