Basic Instincts
I Didn’t Read
the Book
Should’ve Paid
More Attention
Preparation C
Cringeworthy
100

Gather the facts, put out an initial statement, and correct mistakes early.

What are first steps in crisis communications?

100

What is Crisis Communications Strategies?

This is the name of your textbook.

100

Reputational and operational are examples of these.


What are types of crises?

100

This field is devoted to effectively to responding during and after emergencies.

What is crisis communications?

100

These groups or cohorts each share similar concerns during a crisis.

What are stakeholders?

200

Reality

What is perception?

200

This is the author of your textbook.

Who is Amanda Coleman?

200

When a company or brand is tarnished by association with another brand’s crisis.

What is crisis contagion?

200

People

Plan

Prepare

Process

Purpose 

What are the Five Ps?

200

This former secretary of defense said “There are known unknowns. That is to say, there are things that we know we don't know. But there are also unknown unknowns. There are things we don't know we don't know.”

Who is Donald Rumsfeld?

300

This brief communication is often put out when the facts have yet to be gathered.

What is a holding statement?

300

Hierarchical, emergency services, collaborative, and legal are examples.

What are organizational approaches to crisis comms?

300

Keeping employees informed, providing resources, and equipping them with messaging they can share.

What is employee engagement during a crisis?

300

A high-level approach vs a more tactical approach.

What is a strategy?

300

The CEO of this company once said during a crisis, “I just want my life back.”

What is British Petroleum?

400

This technique is an organized, prioritized repository to convey and support messages the public needs to hear, understand, and remember.

What is message mapping?

400

News Conferences or Briefings,

Live Interviews,

Public Meetings, and

Impromptu interviews are examples of interactions with this estate?

What is the press, media, or Fifth Estate?

400

Inaccurate and false information that is shared regardless of whether it is intended to mislead.

What is misinformation?

400

This visual communications planning tool uses two axes: interest level and influence level.

What is a Stakeholder Map?

400

These “reason to believe” statements support Key Messages.

What are supporting points?