Basic Instincts
I Didn’t Read
the Book
the Book
Should’ve Paid
More Attention
More Attention
Preparation C
Cringeworthy
100
Gather the facts, put out an initial statement, and correct mistakes early.
What are first steps in crisis communications?
100
What is Crisis Communications Strategies?
This is the name of your textbook.
100
Reputational and operational are examples of these.
What are types of crises?
100
This field is devoted to effectively to responding during and after emergencies.
What is crisis communications?
100
These groups or cohorts each share similar concerns during a crisis.
What are stakeholders?
200
Reality
What is perception?
200
This is the author of your textbook.
Who is Amanda Coleman?
200
When a company or brand is tarnished by association with another brand’s crisis.
What is crisis contagion?
200
People
Plan
Prepare
Process
Purpose
What are the Five Ps?
200
This former secretary of defense said “There are known unknowns. That is to say, there are things that we know we don't know. But there are also unknown unknowns. There are things we don't know we don't know.”
Who is Donald Rumsfeld?
300
This brief communication is often put out when the facts have yet to be gathered.
What is a holding statement?
300
Hierarchical, emergency services, collaborative, and legal are examples.
What are organizational approaches to crisis comms?
300
Keeping employees informed, providing resources, and equipping them with messaging they can share.
What is employee engagement during a crisis?
300
A high-level approach vs a more tactical approach.
What is a strategy?
300
The CEO of this company once said during a crisis, “I just want my life back.”
What is British Petroleum?
400
This technique is an organized, prioritized repository to convey and support messages the public needs to hear, understand, and remember.
What is message mapping?
400
News Conferences or Briefings,
Live Interviews,
Public Meetings, and
Impromptu interviews are examples of interactions with this estate?
What is the press, media, or Fifth Estate?
400
Inaccurate and false information that is shared regardless of whether it is intended to mislead.
What is misinformation?
400
This visual communications planning tool uses two axes: interest level and influence level.
What is a Stakeholder Map?
400
These “reason to believe” statements support Key Messages.
What are supporting points?