Vocabulary
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Argumentation
Inductive
Deductive
100
Define Literal analogy.
Comparison between two things with like classifications.
100
What feelings and/or emotions does the color blue resemble when being used in an ad.
Blue is the most widely appealing color it resembles
Cool, soothing, and relaxing feelings.
100
What is an argument?
A conversation that contains at least 2 statements, one reason, and one conclusion.
100
Create a sound literal analogy.
Michael Jordan and Lebron James are both excellent basketball players. For one they both have high verticles. For two they both have won championships.
100
Do deductive arguments start with facts? Yes or no.
Yes.
200
Define evidence.
Something that tends to prove or disprove a particular view.
200
Give three examples of weasel words.
Your examples could be...
¨From¨
¨Up to¨
¨Most¨
¨Helps control¨
200
Why is an eyewitness not always the most reliable?
What they reported is not always credible, or what they think they saw did not always happen.
200
What are the three types of inductive arguments?
-causal arguments
-analogy
-generalization
200
True or False?
Deductive reasoning aims at testing an existing theory.
True.
300
Define assertion.
A judgment or conclusion that is presented by itself without reasons to support it.
300
What type of ad is this? And why?
Subliminal Logo Advertisement, because the glove is made by an M and a B, and it is functioning below the level of consciousness.
300
What are the two categories of evidence?
1) statement of fact
2) statement of opinion
300
Finish the statement. All the doctors I know are smart. Suzie is a doctor. Therefore....
Suzie is smart.
300
Finish the conclusion.
All of our snowstorms come from the north. it is starting to snow. Therefore...
The storm is coming from the north.
400
Define proposition.
Statement that expresses a complete thought and can be either true or false.
400
Explain why adś usually tend to target certain groups of people.
Advertisers choose a target group, this is the group whom they want to reach and attract to the product. It would be hard to reach everyone because not everyone is attracted to the same thing. But if they narrow down their group they can target that group specifically.
400
List the three parts of an arguement.
1. Reason/Evidence
2. Signpost Words
3. Transition/Conclusion
400
What are the steps of induction?
1) observation
2) pattern
3) tentative hypothesis
4) theory
400
Explain if this statement is valid/invalid, and also if it is a truthful statement.
All people need oxygen to live
Jake needs oxygen to live
Jake is a person
Invalid, because it does not match the correct order (AB, CA, CB).
Truthful statement because it passes the tests of evidence. (sufficiency of evidence, conflicting evidence, deliberate omission, relevancy, accuracy).
500
Define issue.
Ill-defined complex of problems involving a controversy or uncertainty.
500
Compare and contrast a promiscuous purchaser vs an immune purchaser.
Promiscuois purchaser:
Highly responsive, usually dont have much money, help make the credit cared inductry thrive.
Immune purchaser:
Consider ads beneath their dignity, believe ads are aimed at the promiscusous purchasers, yet, account for majoriry of purchases advertised.
500
Name the five tests of evidence.
1. sufficiency of evidence
2. deliberately omitted
3. conflicting evidence
4. relevancy
5. accurately reported
500
What is the criteria for a good induction?
Large numbers of observations
Credible, unbiased information (witness, exports, etc.)
No conflict between observations.
Prediction of new facts rather than explanation of old ones.
500
Create a categorical syllogism using the word most.
Most boys are strong, John is a boy. Therefore, John is probably strong.