CRM

Multiple Choice

1

What is the main goal of Customer Relationship Management? 

A. Increase product production

B. Build long term Relationship

C. Increase employee salaries

D. Eliminate competitors 

B. BUILD LONG TERM RELATIONSHIP

2

What type of CRM focuses on analyzing customer data? 

A.Operational CRM

B. Analytical CRM

C. Collaborative CRM

D. Manual CRM 

B. ANALYTICAL CRM

3

Which of the following is not a feature of CRM? 

A. Contact Management

B. Sales tracking

C. Customer data base

D. Machine Production

D. MACHINE PRODUCTION

4

CRM is most useful in helping the business to:

A. Ignore customer feedback

B. Increase short-term sales only

C. Personalize marketing strategies

D. Eliminate customer service

C. PERSONALIZE MARKETING STRATEGIES

True or False

1

CRM focuses more on acquiring new customers. 

FALSE

2

Analytical CRM helps business understand customer buying patterns. 

TRUE

3

CRM systems can improve customer satisfaction. 

TRU

4

Customer Acquisition is one of the main objectives of CRM.

FALSE

Iden

1

A CRM type that automates sales and marketing processes. 

OPERATIONAL CRM

2

A CRM type that analyzes customer behavior and data. 

ANALYTICAL CRM

3

A system used to store and organize customer information. 

CRM

4

A CRM feature that tracks leads and performance. 

SALES MANAGEMENT/TRACKING

Scrambled Words

1

LAROBLCVIAETO

COLLABORATIVE

2

YLOAYLT

LOYALTY

3

TOMTAAUINO

_AUTOMATION

4

EITMLFIE EUVAL

LIFETIME VALUE

Fill in the Blanks

1

Automated emails and follow-ups are examples of marketing ____________.

AUTOMATION

2

Departments sharing customer information is an example of ___________CRM.

COLLABORATIVE

3

The total revenue a business expects from a customer over time is called customer _________.

VALUE

4

CRM helps improve customer ___________ by giving quality products and faster services. 

SATISFACTION