CRM Navigation
Lead Stages
Terminology
Renewals & Servicing
System Integrations
100

An area in EngageRM houses customer's names email addresses, phone numbers.

What is the Contact Field?

100

This stage is the introduction of a fresh lead.

What is Stage 1 - In Queue?

100

This term refers to a potential customer who has shown interest but hasn’t yet made a purchase.

What is a lead?

100

This is the product type you would select when a customer is renewing the same full season package they had last year.

What is BUCKS: Full Season – Renewal?

100

This is the overlay we use for our CRM platform.

What is EngageRM?

200

This feature allows you to quickly find a contact, account, or opportunity from anywhere in the CRM.

What is the search bar?

200

These two stages represent the final outcomes of a lead.

What are Stage 8 (Win) and Stage 9 (Loss)?

200

This field identifies what the customer is interested in buying.

What is a Product?

200

This is the CRM stage you would use when a renewal customer has signed their agreement, submitted payment, and the payment is approved.

What is Stage 8 - Won?
200

This system is the base of EngageRM.

What is Microsoft365?

300

In EngageRM, this is where you can find information about business we sell to. 

What is Accounts?

300

When a customer has verbally committed to a purchase and have given you a deposit.

Stage 7 - Initial Payment Received

300

This is the unique identifier used to track a lead in the CRM.

What is a lead ID?

300

You select this stage when a partial plan holder from last season tells you over the phone that they’re ready to renew but have not submitted a deposit.

What is Stage 6 – Proposal Pending?

300

This AI tool engages leads through automated conversations before handing them off to sales.

What is Conversica?

400

This tab is within a contact's profile contains the customer's demographic information

What is the Profile tab?

400

This stage allows a customer to meet with the sales rep on their terms, whether it's over the phone, or in person.

What is Stage 4 - Appointment Scheduled?
400

This is the term for a customer who was referred by someone else

What is a Referral?

400

This product is used when a long-time season ticket holder wants to switch to a smaller package this year.

BUCKS: Partial Plan – New

400

This ticketing system is considered the source of truth for customer data

What is Ticketmaster/Archtics?

500

This navigation element helps you switch between different CRM modules like Sales, Marketing, and Service.

What is the department selector?

500

In this stage, you’ve sent a proposal and are waiting for a decision. 

What is Stage 6 - Proposal Sent

500

This is the term for a CRM field that must be filled out before saving a record.

What is a required field?

500

A customer is in the stage when you’ve reached out multiple times to a past customer who hasn’t responded yet this season. 

What is Stage 2 – Initial Outreach Completed?

500

If a customer’s data appears in Archtics, it will also appear here due to system integration.

What is EngageRM?