Data Points
Often used by Marketing teams, this data point tell us the percentage of households that have purchased a product within a timeframe.
What is HHP?
This retailer makes up approximately 30% of Bush's business.
Who is Walmart?
These two products represent the drive size for Copper Can and Grillin' Beans, respectively.
What is 28oz and 22oz cans?
In Nielsen, the data tools helps us understand risk, core, or opportunity SKUs at the shelf to drive distribution and shelf placement.
What is Shelf Architect?
Units/MM is a data point often used to measure this for a particular product.
What is velocity?
With a heavy presence in Michigan and Ohio, this retailer is known for it's precise assortment strategy and large store layout.
Who is Meijer?
Increased tailgate feature and display activity and a new product launch are helping to soften declines with this Bush's Sub-Brand.
What is Grillin' Beans?
Texas-based retailer HEB drives considers this product and entry into the Bush portfolio with hispanic shoppers.
What is hominy?
What is KEEN?
What is Purchase Frequency and Spend per Trip?
This limited assortment retailers plans to open at least 500 more stores in 2025.
Who is Dollar General?
This recently launched product has shown at least 50% incrementality to the category due to it's unique customer profile and differentiated buying behaviors.
What is ZSA?
This panel report in Numerator helps us understand what items are purchased with our products and ranks them according to their likelihood of purchase together and percent of co-purchases made.
What is basket affinity?
You may use this measure to understand if the volume gain of a product is being driven by demand or if it is being driven by product expansion across stores.
What is Total Distribution Points?
With a stronger focus on the shopper experience, this retailer hopes to capture volume through innovations such as scan-and-go, .com improvements, and seasonal assortments to differentiate themselves from competitors.
Who is Sam's Club?
Leveraging our consumer segmentation model, the FY26 plan aims to increase household penetration with this particular segment of bean-literate consumers.
Who are Enthusiastic Eaters?
In Nielsen, this report offers data points to help you understand why a product gained or lost volume leveraging the 4P framework.
What is business drivers?
A feature and display support measure, this metric helps us understand the length of time our product was promoted YoY.
Any (Feature, Display, Promo) CWW %ACV
Due to inflation, most retailers have shifted their measurement focus from dollar share to this measure to understand their performance.
What is unit share?
The merchandising objective for Copper Can and Grillin' Beans calls for this promotional price point for key holiday display and feature support.
What is $2.25?
This Nielsen tool helps us understand our price gap to competitors and the volume implications associated with pricing.
What is Price Evaluator (PEV)?