The % of all HHs in the geography that bought the product at least once during selected time period
What is % HH Buying?
100
The function/tool that allows you to navigate to different areas in the application
What is the Launch Bar?
100
This template shows you the source of growth or decline for a product
What is the Decomposition Tree tree?
200
IRI personnel who goes into selected stores within 48 hours of best food day, on a weekly basis to record causal data
What is an auditor {FSR}?
200
Availability, Cross Promotions, Displays, Price, In Store Sampling, Coupons, Trial Packs, Advertising, Themes
What are the elements that influence penetration?
200
Area in the application that houses the best in-class reports and analyses. These reports can be opened, modified and saved as your own.
What is the Library?
200
The template that identifies the impact of consumers to fulfill category needs with more than one brand over the course of multiple shopping occassions
What is the Leakage Tree template?
300
Household Demographics, Scanned Purchases and Price & Promotion data
What are the 3 components of Panel Data?
300
Purchase Frequency and Purchase Size
What are the components of Buy Rate {Sales per Buyer}?
300
A list of selected dimension members that can be created for a single or multiple dimension
What is a Saved Personalization?
300
Use this template to understand which groups over/under index and contribute to sales and growth/decline. Compare product or geography skews toward or away from key segments
What is the Demographic templates?
400
Panel sample that scans regularly and scans a minimum dollar amount {average weekly dollars required varies by HH size}
What are the static sample requirements?
400
Shoppers that spend 50% or more of their outlet shopper dollars in that account
What is a core shopper?
400
The area where you customize/edit reports and build stories, create or edit Custom Aggregates and Saved Personalizations, create aliases, create or manage report groups and export
What is the Story Builder Area?
400
This template is used to see how much of the product's sales change vs. YA is attributable to penetration, purchase frequency, purchase size and price
What is the Brand Performance - Due To report?
500
Methodology applied to panel data that aligns panel sales, share and trends with census store data
What is NBD?
500
The percentage of account shoppers that purchased the category or subcategory in any outlet that also purchased the category or subcategory within the account.
What is Buyer Conversion?
500
A collection of reports
What is a Story?
500
These templates includes anlayses on Account Shifts, Product Purchase Trends, Retailer Spend Trends, Retailer Loyalty, Shopper Demographics, Shopper Reach and Trip Incidence