Bad CTAs
This one word describes what's missing in a CTA that reads, “Let’s talk when you have time.”
What is, urgency?
This is why "Shop Loafers" will always outperform a "Shop" as a call to action.
What is being specific?
This is what happens when your first email (or even second) asks a stranger to book a long meeting or choose a service package.
What is overwhelm the reader or creating decision fatigue? (Asking them to make a tough decision)?
This is what separates “Download our market report” from “Get a custom report for your market.”
What is, Making it about the customer?
A common mistake that often leads readers to focus on the wrong CTA.
What is putting multiple CTAs in one communications
This is what makes CTAs like “So, Joe, whose name should I put on the paperwork?” & “So Joe, let me know if you’re ready for growth” so powerful.
What is personalization
It's why “Follow Me” isn't used for signing new clients.
What is top-of-the-funnel lead generation.
This is why beautifully designed ads, landing pages, and emails sometimes get terrible engagement.
What is blending in too much—people don’t notice them.
These 2 reasons explain why a CTA like "Give me 3 minutes and I'll TRIPLE your speed toward homeownership" can be effective.
What is, 1) making it easy for someone to act and 2) specificity of what I get in return
CTAs that apply this type of messaging can drive FOMO and prompt faster action.
What is scarcity?