Visitor Resources
Where can you find the Explore Brighton Howell Visitors Guide?
Both print and online
“We have the afternoon free, what should we do?” What’s your first step?
Ask questions first
CTAs should keep ______ handy.
Resources / Tools (Website, pre-read, visitor guide)
How many points do you need each year to renew?
50 Points
Name one type of Visitor Resource besides a Visitor Center.
CVB, brochures, maps, websites, etc.
What is the benefit of itinerary planning for visitors?
Helps them maximize their time and experience.
What can you do once you log into your CTA account?
Record points, edit profile, manage account, etc.
What personal trait helps CTAs learn about and enjoy their area?
Intellectual curiosity
What is the annual renewal deadline?
October 31 (final deadline Dec 31)
What downtown is the Explore Brighton Howell Area Visitor Center located in?
Downtown Brighton near Bourbons
Give one local example of a “most frequent attraction.”
Name one public website/app useful for visitors
Name one way CTAs can stay connected.
Visiting venues, networking, using social media, etc.
How many points do you earn for visiting area attractions?
10 Points
Name two social media platforms used by Explore Brighton Howell Area.
Facebook, Instagram, YouTube, Pinterest, LinkedIn, and TikTok
What questions will 80% of visitors ask?
How do I get there? What’s to see and do? Where to eat/shop?
Why is it important to keep your CTA profile updated?
To receive important communications
What habit allows CTAs to improve visitor experiences continuously?
Recommending improvements / lifelong learning
What’s one way to show your CTA pride?
Wear your pin, use CTA after your name, put logo on business card, etc.
What’s the role of CTAs in itinerary planning?
To assist, retrieve info, go the extra mile, and connect them with resources
What tool in the Pre-Class Reading helps find information quickly?
The index in the back
Why is it important for CTAs to enjoy their own area?
It makes it easier to share enthusiasm with visitors
Why is CTA certification a “big deal”?
3-letter designation and resume builder.