Vocabulary
FUBU
Deez Dogz
Class Content
100
It's a specific group pf people a brand wants to reach.

What is Target Audience?

100
This is what FUBU stands for.
What is For Us By Us?
100

The two main people of Deez Dogz.

Who is Namoka and Betty?

100

The project of this class.

What is a sticker, t-shirt, and hoodie?

200

It's the collective perception or experience a consumer has of a company, product, or service, ,which is distinct from its competitors.

What is Brand?

200

This person is one of the founders and found on Shark Tank.

Who is Daymond John?

200

The first month they made $7,500.

What is profit?

200

This era had a lot of skinny jeans, statement jewelry, and brand logo tees.

What is the 2010's?

300

It's the amount of money people are willing to pay for something right now, based on how many people want it and how much of it is available.

What is Market Price?

300

This country invested in FUBU's manufacturing process.

What is South Korea?

300

The location and customer reviews are the reasons why they don't advertise.

What is Zero Marketing?

300

The two types of data in market research.

What is Quantitative and Qualitative?

400

The unique benefit your product or service offers that makes customers choose YOU over competitors?

What is Value Proposition?

400
He is the famous rapper that wore the FUBU hat in the GAP commercical.

Who is LL Cool J?

400

The cook method of their hotdog gives them a competitive edge. 

What is Package to Grill, then Split?

400
The costs of rent, insurance, and software subscription.

What is Fixed Expense?

500

The total amount sold before expenses.

What is Revenue?

500

These are two reasons why FUBU was successful.

What is cultural authenticity and underserved markets?

500

The main location they do business at.

What is Climate Pledge?

500

This football coach recently messed up this college's brand identity.

What is University of Michigan?