Vocabulary
It's a specific group of people a brand wants to reach.
What is Target Audience?
The two main people of Deez Dogz.
Who is Namoka and Betty?
The project of this class.
What is a sticker, t-shirt, and hoodie?
It's the collective perception or experience a consumer has of a company, product, or service, ,which is distinct from its competitors.
What is Brand?
This person is one of the founders and found on Shark Tank.
Who is Daymond John?
The first month they made $7,500.
What is profit?
This era had a lot of skinny jeans, statement jewelry, and brand logo tees.
What is the 2010's?
It's the amount of money people are willing to pay for something right now, based on how many people want it and how much of it is available.
What is Market Price?
This country invested in FUBU's manufacturing process.
What is South Korea?
Two reasons why Deez Dogs doesn't do advertising.
What is location and customer service?
The two types of data in market research.
What is Quantitative and Qualitative?
The unique benefit your product or service offers that makes customers choose YOU over competitors?
What is Value Proposition?
Who is LL Cool J?
The cook method of their hotdog gives them a competitive edge.
What is Package to Grill, then Split?
Costs that don't change month to month.
What is Fixed Expense?
The total amount sold before expenses.
What is Revenue?
These are two reasons why FUBU was successful.
What is cultural authenticity and underserved markets?
The main location they do business at.
What is Climate Pledge?
This football coach recently messed up this college's brand identity.
What is University of Michigan?