Design Principals
True or False:
The principals of design are considered the ingredients of a design whereas the elements of design can be considered the recipe.
False.
Principals of Design = Recipe
Elements of Design = Ingredients
The principals of design are guidelines on how to use the elements of design.
When should a company consider rebranding?
a. When their brand is already a market leader
b. If the brand no longer differentiates from competitors
c. When their products are unchanged
d. If their branding is universally loved
b. If the brand no longer differentiates from competitors
What is the most basic element of design?
Line
What are the primary colors?
Red, Yellow, and Blue
Who wrote the 1818 classic book “Frankenstein?”
Mary Shelly
What does the acronym C.R.A.P stand for in design principles?
Contrast, Repetition, Alignment, Space
What is the primary goal of rebranding?
a. To reduce company expenses
b. To establish a new, differentiated position in the minds of stakeholders
c. To eliminate competitors
d. To retain the original corporate identity
b. To establish a new, differentiated position in the minds of stakeholders
What element adds a tactile appearance to a design?
Texture
How are tertiary colors created?
By mixing a primary color with one of its nearest secondary colors.
Where is Transylvania, otherwise known as home to Count Dracula, located?
Romania
What is emphasized as a key tool for creating emphasis and visual hierarchy in design?
Hint: How do you make something stand out from the rest of your design?
Contrast
Which of the following is a successful rebranding strategy?
a. Ignoring customer feedback
b. Aligning rebranding efforts with the overall business strategy
c. Implementing changes without communication
d. Focusing solely on visual changes
b. Aligning rebranding efforts with the overall business strategy
What is an abstract shape?
A minimalist representation of reality.
Who invented the color wheel?
Sir Isaac Newtown
How long did it take to make the movie “A Nightmare Before Christmas"?
3 years
Which principle helps to group related items and improve readability?
Proximity
What is a risk associated with rebranding?
a. Increased brand loyalty
b. Confusing or alienating existing customers
c. Enhanced employee engagement
d. Improved market recognition
b. Confusing or alienating existing customers
Which element adds breathing room to your work?
Space
Which color scheme consists of two colors opposite of each other on the color wheel?
Hint: Purple and Yellow
Complementary
What vegetable was once thought to have supernatural powerson Halloween?
Cabbage
How can repetition be used in a design?
Repeating the same colors/fonts/shapes throughout a design.
Putting a companies logo on all their merchandise.
Give me one reason why a company should rebrand?
Their current logo is outdated.
Company values have changed.
Entering new markets.
Which element refers to the degree of lightness and darkness of a color?
Value
This color scheme uses three colors equally spaced on the color wheel.
Triadic
How many minutes does Michael Keaton appear on screen in Beetlejuice"?
Exactly 17 minutes