Alignment where the lines of copy (or objects) are lined up on the vertical axis.
What is centered?
100
The name for the color method used when mixing paint colors, or the printing process.
What is the subtractive color method?
200
PMS colors are also known as this.
What is a spot color?
200
A good design uses this direct the viewer from the most important part of the message to the less important parts of the message.
What is visual hierarchy?
200
The raster version of EPS. It is a common way to move files between raster programs like Photoshop and Fireworks. It can also be used for images in InDesign or Quark. This file type supports percentages of opacity like PNG and is ideal for the final file type of pixel-based images for print.
What is TIFF?
200
This is when the copy is lined up straight on the right side of the copy, but NOT on the left side.
What is flush right, ragged left?
200
The color method where mixing begins with black and ends with white; as more color is added, the result is lighter and tends to white.
What is the additive color method?
300
This type of image is made out of pixels. They are typically photos, but they can also be illustrations that have been turned from vectors into pixels. They are resolution depenedent.
What is a raster?
300
The more exact way to define the resolution for a file that is to be printed.
What is dpi (dots per inch)?
300
Small scale rough sketches of a design concept. The second stage in the design process.
What is a thumbnail?
300
Both sides of a column of text are straight in this kind of alignment.
What is justified?
300
RGB, used on screen is this type of color method.
What is the additive color method?
400
This is the basic digital component that makes up a raster/bitmap image. Originally, this word was short for the term “picture element”. It is a single rectangular point in a larger graphic image composed of many rectangular points. Computer monitors can display pictures because the screen is divided into millions of these arranged in rows and columns. These are so close together that from a distance they appear to be connected.
What is a pixel?
400
A common file format for exporting Illustrator files, it contains a bitmap preview of the image as well as instructions written in the PostScript language that describe how the object is to be printed. This type of file is usually a vector. This file type is commonly called this.
What is EPS?
400
The one that would be the smallest size file if you have a 3"x3" image set at 300 dpi and save it first as in CMYK, then in RGB and finally in Grayscale.
What is grayscale?
400
Alignment of copy that is straight on the left side, but not straight on the right side is called this.
What is ragged right?
400
Also known as the four color method of printing.
What is CMYK?
500
A block of copy that has very little or tight leading and appears cramped, with ascenders almost touching descenders from the previous line; that lacks white space between lines, making it difficult for the eye to track from one line to the next is said to be this.
What is "set solid"?
500
The (standard) upright type style. This term is also sometimes used to denote the Regular weight.
What is Roman?
500
This file format is often used to send print materials to a print shop.
What is a pdf?
500
In this type of alignment, a block of copy where both sides of the copy are straight, but the last line is aligned to the right.
What is justify with last line flush left?
500
Resolution for scanning a COLOR photo for printing should be this.