Strategies
Marketing Objectives are:
a. A plan of action or policy designed to achieve success
b. A specific result aimed to achieve goals within a timeframe, with available resources
c. The result or achievement toward which effort is directed
d. The long term hopes for your organization
B. A specific result aimed to achieve goals within a timeframe, with available resources
Before launching your marketing program, you should:
a. Follow competitors on Pinterest
b. Develop your objectives and budgets
c. Buy the pre-show registration list from show management
Adding Measurement and Valuation in your program are important for:
a. Justification for your event investments
b. Continuous Improvement
c. Growing Investments in 'things that work'
d. All of the above
c. All of the above
Which of the following is NOT a benefit of shipping to the advanced warehouse:
a. Your freight is handled fewer times
b. Your driver doesn’t have to wait in the marshalling yard to deliver
c. You can be there to meet the freight when it arrives
d. Confirmation prior to the show that your freight has arrived
a. Your freight is handled fewer times
Strategies spell out:
a. The ultimate hope of the organization
b. Which tactics to use and when to use them
c. The profile of the target for your message
d. Specific actions you are able to do
B. Which tactics to use and when to use them
Early Discount Deadlines can save you up to ___% on show services
a. 50%
b. 30%
c. 10%
d. 15
b. 30%
The Payback Ratio is:
a. A simple expression of relative value of a marketing event
b. Helpful in comparing different events
c. Total Benefit $ / Total Budget $ for the Event
d. All of the above
D. All of the above
All of the following are types of trade show booths, EXCEPT for:
a. Perimeter booths
b. Island booths
c. Exterior booths
d. Peninsula booths
c. Exterior booths
Which is NOT one of the four goal categories:
a. Comprehension
b. Awareness
c. Specific
d. Conviction
C. Specific
Which of these is NOT a step in the pre-show marketing roadmap?
a. Discovery
b. At-show engagement tactics
c. Show services finalization
d. Booth Build
D. Booth Build
The link between communication and value (ROI) is:
a. Motivation
b. Believability
c. Action
d. None of the above
c. Action
Which of the following show forms require labor?
a. Flooring and décor
b. Exhibit rentals
c. Electrical
d. Food + Beverage
c. Electrical