Definitions
TV set connected to the internet through a built in capability or another device that enables a standard TV to become a connected TV.
What is CTV?
StackAdapt tech that enables advertisers to measure view-through conversions for CTV campaigns
What is the Universal Pixel?
Pinpoint which households you want the ad shown through zip and postal codes.
What is geographic targeting?
Walled garden with proprietary data & formats.
Who is DV360
Includes access to ESPN, FX, National Geographic.
What is Disney Inventory?
Defined as any digital advertising that is found outside the home, in a public environment.
What is DOOH?
one of the fastest-growing channels in advertising, with global expenditures projected to amount to $45 billion USD by the end of 2024.
What is DOOH
Time of day and the day of the week
What is Time and Day parting?
The market leader of DSPs for CTV with an agency focus & omnichannel capabilities.
Who is The Trade Desk?
High impact unit with very high CPMs and only available in major cities
What is Spectacular?
Service used for the delivery of film and TV content via the internet without requiring users to subscribe to a traditional cable/satellite service.
What is OTT?
Commons reasons not to go direct to an SSP for DOOH
What are high minimums and negotiable CPMS?
Indicate ideal number of times your ad is shown to selected households
What is frequency?
Metrics used to measure CTV performance. (Hint there are 5)
What are impressions delivered, CPCV, VCR, unique device breakdown & view-through conversions?
Defined as malls, taxi cabs, billboards, gyms, grocery stores, airports, etc.
What are Venue Types?
28.9%
Increase of cord cutters since 2020
Collect audiences that have completed watching your CTV ad then use the same residential IP address to show them display or native ads on other devices.
What is CTV retargeting?
Largest programmatic DOOH platform
Who is Vistar
Reporting available for DOOH (name 3of 6)
What is venue, geography, day part, weather, open exchange, creative sizes?
The ability to show different ads to different households while they are watching the same piece of content.
What is Addressable TV?
3 DOOH Format Types
What is Large format, Place-based, point of purchase
Ability to choose where in the CTV ecosystem you'd like your ads to be served.
What is Network targeting?
Leading CTV platform with proprietary data & inventory including a strong ad tech platform due to its acquisition of Dataxu.
Who is Roku?
Performance measurement metrics for addressable TV (hint there are 4)
Impressions, Reach, Incremental Reach and Video Completion Rate.