State of the Market
What is the estimated ad spend of CTV by 2028 in the UK?
£3.01bn
Siloed access to inventory and addressable audiences
Fragmentation
Which DSP has nothing overtly unique about its CTV offering?
StackAdapt + some Percy Pigs
What is Azerion's key USP in-market?
Postcodes inferred by Azerion audiences
How much profit do TV OEMs make when selling their TV hardware?
1%
What % of primary TV sets have internet access only to content?
16%
What trend will the home screen help with?
Performance TV
Has launched their own CTV OS called Ventura
The Trade Desk
Which company does Hawk have an exclusive partnership with?
Captify
What is Philip's OS?
Titan OS
More Than Doubled
Increase of CTV viewing since 2014
Which streaming service has the third highest daily viewing in terms of minutes?
BBC Family
Which competitor has exclusive partnerships for VIDDA ACR data via Nexxen?
Teads
Name three projects on the Azerion CTV product roadmap
AudienceProject
Performance CTV
Curation
Azerion / Hawk CTV Creative
YouTube
Hawk
Pass go
Collect 60 points
109 Minutes Per Day
Linear TV viewing minutes per day + Some Percy Pigs
What % of US sports fans state they are likely to pay attention to ads whilst watching live sports?
64%
BARB and ACR data
Channel 4, Sky Media, Netflix, Disney+, Prime Video, YouTube
9.5%
The household penetration of the Netflix ad-tier according to BARB data
24%
% market share that Sky Q and Entertainment OS has of TV platforms and OS
36%
% of consumers reported cancelling a streaming service in 2023
Activate, ClearLine, AudienceExpress
SSPs that have their own direct-to-buyer offering
97%
Women's Super League case study video-completion rate
Hybrid
Ad podding concept