Globalization
What is cultural globalization?
The spread of cultural values, ideas, traditions and products between countries.
Which company owns Instagram?
What does cultural hybridisation mean?
Different cultural influences mix together.
What is an influencer?
A person who can influence an audience, often through social media.
Name one example of cultural globalization
Listening to korean music in Czech republic, etc.
Name two other platforms owned by Meta
Facebook, WhatsApp, Messenger
What is a glocalization?
Adapting global trends to local cultures or traditions.
name one way an instagram trend can spread.
Through Reels, hashtags, sharing or influencers.
What does cultural homogenization mean?
Cultures becoming more similar.
How can Instagram help people discover other cultures?
through Reels, influencers, hashtags and shared posts.
A Czech creator adds Czech humour to global instagram trend. What concept is this an example of?
Cultural hybridisation.
A korean skincare routine becomes popular among Czech users. What does this show?
Cultural diffusion across national borders.
What is the difference between cultural homogenization and cultural hybridization?
Homogenization makes cultures more similar, while hybridization mixes cultural influences to create something new.
How can a trend from South Korea become popular in Europe?
An influencer posts it, users share it and other people start copying it.
A global brand changes its product to fit Czech tastes. Which concept does this illustrate?
Glocalization
Give one positive effect of international trends.
They help people discover new ideas, products or cultural practices.
Why can cultural globalization be both positive and negative?
It connects cultures and spreads ideas, but it can also make local differences less visible.
Why are social media important for cultural globalization today?
They allow cultural content to cross national borders quickly and reach large audiences.
A trend spreads worldwide and makes people in different countries dress similarly. Which concept best describes this?
Cultural homogenisation
Give one possible negative effect of following the same global trends.
Local traditions and cultural differences may become less visible.