JAMMING
The emergence of culture jamming as a subversive movement coincided with the rise to dominance of this free-market political philosophy that increasingly informed economic policies in the U.S., Canada and elsewhere as of the 1980s.
What is neoliberalism?
This American economist and sociologist first coined the term "conspicuous consumption" in his 1899 work The Theory of the Leisure Class.
Who is Thorstein Veblen?
This is the name of an infamous 2008 Burger King campaign that featured taste tests with Hmong, Inuit and Maramures people.
What is the "Whopper Virgins" campaign?
C2MTL organizers use this concept to describe their approach to conference organizing.
What is "curation"?
This mental health disorder did not exist before the rise of large department stores at the end of the 19th century, when it was first diagnosed in bourgeois women who stole things from large department stores.
What is kleptomania?
Culture jamming works by making brands, corporations, and industries lose this.
What is cultural capital?
Pierre Bourdieu identified three main forms of capital that shape social status: economic capital, cultural capital, and this third type that refers to networks and connections.
What is social capital?
Anthropologists investigate how advertising doesn't just sell products, but also works to promote culturally-particular visions of this.
What is (a consumerist vision of) the "Good Life"?
The establishment of a distinctly Quebecois advertising industry in Montreal occurred alongside and in dialogue with a series of institutional and ideological changes that shaped an increasingly globalized advertising industry in the 1960s and 70s.
What is the Creative Revolution?
Bourdieu's uses this concept to refer to the ingrained habits, skills, and dispositions, shaped by our social environment and upbringing, that influence our consumer preferences and taste.
What is habitus?
Culture jammers and subvertisers argue that hijacking media space for advertising is necessary for this reason.
What is: corporate control of media (and the latter's refusal to sell space to anti-capitalist movements).
This period in American history, roughly from the 1870s to the early 1900s, was characterized by rapid industrialization, the rise of monopolies, and extreme wealth inequality.
What is the "Gilded Age"?
Anthropologist Anna Tsing uses this term to describe the "awkward, unequal, unstable interconnection across difference" that occurs during global encounters.
What is "friction"?
Creative city theorists and urban planners argue that creative industry economic development will benefit entire cities because of this.
What is "trickle down" logic?
This concept from Lauren Berlant describes a situation where the object of your desire actually becomes an obstacle to your flourishing.
What is "cruel optimism"?
The Situationists used this tactic to subvert dominant capitalist messages, typically by taking preexisting images and resignifying them in order to highlight and critique the underlying ideology of the original image.
What is détournement?
This is both the title of Bourdieu's famous 1984 study and the concept describing how different social classes use taste to differentiate themselves from others.
What is Distinction?
Arjun Appadurai identified these five dimensions or "scapes" through which global cultural flows move in disjunctive ways.
What are ethnoscapes, technoscapes, financescapes, ideoscapes, and mediascapes?
What are the "Bohemian Index" and the "Gay Index"?
On social media platforms like TikTok and Instagram, social capital is acquired / manifest in these forms.
What is as "likes" and "followers"?
What is the tobacco industry?
What are luxury goods?
William Mazzarella observed that Indian advertising professionals claimed to defend cultural integrity against transnational imperialism while simultaneously performing this contradictory role.
What is by acting as cultural brokers for multinational corporations? (or: translating foreign brand identities for Indian consumers)
In her ethnographic fieldwork with ad workers in Montreal, Campbell observed tensions between two dominant ways of defining and experiencing creativity?
What are: 1) creativity as a form of capital; and 2) creativity as a mode of being?
In "Dismantling the Advertising City," Dekeyser argues that the dominance of advertising messages in public space (or control over the "communicative landscape of the city") constitutes this.
What is a "regime of order"?