Consuming difference
This is a practice whereby specific features or qualities of a person or group are emphasized as being different (and often undesirable), thus placing them in a subordinate social category.
What is Othering?
In "Marketing the Imaginary Indian", Daniel Francis discusses how this iconic Canadian company used images of First Nations people to sell tickets and promote tourism.
What is the Canadian Pacific Railway?
The movement generally referred to as "culture jamming" is considered to have become more established during this decade.
What are the 1990s?
Contemporary forms of target marketing through social media depend on this.
What is: user-generated digital data?
What is Shreddies?
This is the title of the bell hooks chapter we read in class.
What is "Eating the Other"?
Francis argues that in Canada, images of "Indians" have historically been used not just to market commodities, but also to 'brand' this.
What is Canada as a nation?
This term refers to subversive tactics whereby expressions of capitalist culture and mass media are "turned against" themselves, and is associated with Guy Debord and the Situationists.
What is detournements?
In his TED Talk, "Life Lessons from an Ad Man", Rory Sutherland makes this argument.
That a change in perceived value can be just as satisfying as what we consider “real” value.
This term refers to the process through which subversive symbols and messages are re-absorbed into capitalist culture, and commodified.
What is recuperation?
What are: images of Otherness that are ultimately projections of white male desire? (Which serve to dehumanize and objectify non-Western bodies and cultural symbols, ultimately reinforcing their continued subjugation).
This iconic cultural object made by indigenous peoples of the Pacific Northwest coast became a major tourist attraction in the late 19th/early 20th century, and has now become a symbol of Canada for non-Native Canadians.
What is the totem pole?
The efforts of culture jammers have been compared to the military tactics of this type of warfare.
What is guerrilla warfare?
Joseph Turow argues that new digital marketing tools and target market strategies are creating a new form of this.
What is social profiling?
This early 20th century satirical magazine is considered to be a precursor to modern culture jamming efforts.
What is Ballyhoo magazine?
This modern art aesthetic depicts non-Western peoples and cultural symbols as somehow closer to nature and thus free from the trappings of civilization.
What is primitivism?
Francis argues that in the late 19th/early 20th century, North Americans' desire to observe "Indians" living on the land reflected this.
What is a sense of alienation and longing for a sense of belonging/connection to place?
This term refers to a cultural shift often associated with pluralism and an abandonment of conventional ideas of originality and authorship in favour of a pastiche of “dead” styles, fragmentation, and decontextualization.
What is post-modernism?
Both the placing of candy at the eye-level of small children in grocery stores, as well as the way that we are presented with specific media content online according to algorithms that profile us through digital data, can be considered this.
What are persuasion architectures?
In their research, Vokey et al. found that this magazine had the highest average number of ads with one or more HM beliefs.
What is Playboy magazine?
This Facebook tool has been criticized for allowing advertisers to cross the line from target marketing to racial profiling.
What is the "ethnic affinity" tool?
We looked at a campaign for this clothing designer in class, as a recent example of advertising that culturally appropriates indigenous images and cultural symbols.
What is Ralph Lauren?
What is a shift from an aesthetic of idealized racial harmony, to one of photojournalistic and "social justice appropriation"?
What is mild annoyance?
Critics have described Ralph Lauren's use of indigenous peoples and symbols in his campaigns as involving this kind of aesthetic.
What is an "aesthetic of assimilation"?