Storytelling
What do stories in the workplace do?
Help communicate values, share knowledge, and build a sense of community.
What is a common workplace ritual?
Common Examples:
What fast food chain uses golden arches as a key symbol for its brand?
Mcdonalds
What does “team member” mean?
A person who works together with others to achieve a common goal. It shows that everyone in the group has a role and helps each other out.
What do workplace stories often help employees understand about the company?
Help employees understand the company’s values, culture, and history.
Give one example of a ritual that was provided in the presentation
Regular movie nights
Grammy Awards
Give one example of a symbol that was provided in the presentation
- Starbucks
- Microsoft
- BMW
Give one example of a language that was provided in the presentation
- "Open-Door Policy"
- "Worklife Balance"
- Customer Obsession"
What is a workplace story?
Share values and lessons through narratives.
What is a workplace ritual?
Reinforce values with meaningful events.
What is a workplace symbol?
Visually represent key cultural ideas.
What is workplace language?
Use unique terms that reflect organizational values.
What type of connection does storytelling generate?
Emotional
Why hold an annual awards ceremony?
- Celebrating merit
- Creating community
Symbols are more than just logos, give 2 other examples of symbols in company culture
- Office design
- Dress code
- Artwork
What is internal jargon?
Specific words, phrases, and acronyms within an organization to reinforce cultural norms
Name a company famous for telling the story of its start-up in a garage
Apple
What company has pizza Friday's as a ritual?
Spotify
How does the open office design of Facebook symbolize its company's values?
Emphasizes transparency and collaboration
What does the phrase "Day 1" at Amazon mean?
Refers to a mindset where every day is treated like the first day of the company