Purposes of Packaging
What is the main reason companies package their products?
To protect the product
What is one way packaging helps identify a product?
By displaying brand logos and product names
What is a brand?
A name, logo, or design that identifies a product or company
What type of packaging is commonly used for milk?
Tetra Pak or plastic bottles
How does attractive packaging influence a buyer’s decision
It grabs their attention and makes them more likely to purchase
How does packaging help with product transportation?
It makes storage and handling easier
How does packaging extend a product’s shelf life?
By preventing contamination and spoilage
Why do companies include brand logos on packaging?
To create brand recognition and loyalty
What is one advantage of using glass packaging?
It is reusable and keeps products fresh longer
What is an example of misleading packaging?
A large box with very little product inside
Why do companies include instructions on packaging?
To guide consumers on the proper use of the product
What role does packaging play in distribution?
It helps sort and categorize products for sale and transport
What type of information is usually found on product labels?
Ingredients, instructions, expiration dates, etc.)
How does plastic packaging benefit food products?
It’s lightweight, durable, and helps keep food fresh
How does sustainable packaging appeal to environmentally conscious consumers?
It reduces waste and supports eco-friendly choices
What law-related reason do companies have for including labels on packaging?
To comply with consumer protection laws
Give an example of how packaging protects fragile items.
Bubble wrap for electronics, egg cartons, etc
How does branding affect consumer purchasing decisions?
Consumers often choose familiar brands they trust
Why might a company choose cardboard packaging over plastic?
It is biodegradable and eco-friendly
Why do companies invest in special edition or seasonal packaging?
To create excitement and boost sales during holidays or events
Name three ways packaging contributes to product appeal
Colour, shape, branding, or material
Explain how innovative packaging can reduce environmental waste.
Using biodegradable materials, recyclable packaging, etc.
Give an example of a successful brand with distinctive packaging.
Apple, Coca-Cola, Nike, etc
Name three different forms of packaging used in the food industry
Cans, boxes, plastic wraps, etc.
How do cultural differences influence packaging design?
Colours, symbols, and text may be adjusted to fit different markets