Brand Identity & Community
The year the Curls brand was born
2020
The #1 issue faced by all curlies, and solved by our products.
Frizzy Hair
The star ingredient in all Curls products, used to help moisturize hair.
Avocado Oil
A customer DMs asking if Curls shampoo can make her straight rebonded hair curly. What do you say?
No - Curls products only work best if used for naturally curly hair. It cannot re-curl/repair rebonded hair.
True or false: It's okay to tell a viewer that Curls can give them curly hair even if they have naturally straight hair.
False - never make claims on things Curls cannot do!
A common term we use to describe a curly girl in the community.
“Curly Queen” / “Curlfriend” / “Curly”
Thicker hair means that, oftentimes, curlies use WHAT more often?
More product / Leave-In / Conditioner / Shampoo
Which product is often described as helping “Lock Moisture” in a curly’s hair?
Leave-In Conditioner
BONUS +100: Why is it called Moisture Lock?
We do not do international shipping - sold only in Philippines
A viewer asks which competitor brand they should use alongside Curls. What do you do?
Mention the product type, DON’T mention the competitor product name.
True or False - Curls was the first curly hair care brand in the Philippines.
True
BONUS +100: Guess what year did we change our packaging?
Curl types "2A", "2B", and "2C" belong in which category of hair type?
Wavy Hair
All Curls products are approved for a minimum age of ____ and up?
6 Years Old
A customer asks if this product is safe for curly hair, and which products to use. What will you respond?
Yes - our products are safe for colored hair. We recommend using Leave-In conditioner and Protein-Free conditioner to keep it moisturized.
A viewer asks about a discount that ran last month. You're not 100% sure if it's still valid. What's the right move?
Do NOT mention it. Always confirm with the TikTok manager before mentioning any promotion - never share incorrect or outdated promos.
Based on our Brand Essence, how do we want to make our curlies FEEL?
Empowered, Satisfied, Happy, Confident
A customer says their hair gets super wet, super fast - and dries quickly too. What porosity is their hair?
High porosity.
BONUS +100: What products do you recommend?
This method of washing occurs when curlies choose to wash their hair and use conditioner every other day / every 2 days.
Co-wash Days
A customer asks: “Is this product good for lower porosity hair?” How will you respond?
Yes - leave-in works best with lower porosity hair. The lower your porosity, the more leave-in can help maintain moisture.
These are the four product certifications you can mention to a viewer.
FDA approved, naturally-derived, child-friendly, and pregnant-friendly.
What is the Curls’ Core Brand Promise?
Natural Curly Confidence
When describing hair type, what does the number and the letter represent?
The number = type of hair (straight, wavy, curly, kinky). The letter = level of bend or curl.
What is a common benefit of not having sulfates present in hair products?
Prevents hair loss, dry hair, and/or scalp irritation.
BONUS +100: Can you name the other free-froms in Curls products?
A customer is asking if your products are all natural products. How will you respond?
Our product is certified naturally derived - we have no chemicals from artificial sources.
A viewer comments that their hair 'isn't curly enough' for this product. What should a host say — and what should they absolutely NOT say?
Support and compliment the viewer's hair, and share how Curls benefits all wavy/curly/coily types. Do NOT discourage or judge.