This is group of activities designed to expedite transactions by creating, distributing, pricing, and promoting, goods, services, and ideas
What is marketing
100
Includes: age, gender, race, ethnicity, income, education, occupation, family size, religion, social class
What is demographics
100
The marketing mix includes four marketing activities: product, price, distribution, and
What is promotion?
100
This is a set of expectations for individuals based on some position they occupy
What are social roles?
100
The two types of data in marketing research are primary and this....
What is secondary
200
This is the act of giving up one thing in return for something else
What is exchange
200
Climate, terrain, natural resources, population density, subcultural values
What is geographics
200
Complex mix of tangible and intangible attributes that provide satisfaction and benefits
What is product
200
Families, professional groups, civic organizations, and other groups with whom buyers identify and whose values or attitudes they adopt
What are reference groups?
200
This combines sight, sound, and animation to facilitate the testing of concepts as well as packaging and design features for consumer products
What is virtual testing
300
This is a plan of action for developing, pricing, distributing, and promoting products that meet the needs of specific customers
What is marketing strategy
300
Personality characteristics, motives, lifestyles
What is psychographics
300
Value placed on an object exchanged between a buyer and a seller
What is price
300
Determined by ranking people into higher or lower positions of respect.
What is social classes
300
This is process by which a person selects, organizes, and interprets information received from his or her senses
What is perception
400
This is a more specific group of consumers on whose needs and wants a company focuses its marketing efforts
What is target market
400
Some characteristic of the consumer’s behavior toward the product
What is behavioristic
400
Making products available to customers in the quantities desired
What is distribution (place)
400
integrated, accepted pattern of human behavior, including thought, speech, beliefs, actions, and artifacts
What is culture
400
Marketing orientation states that this is determined prior to the product being produced
What is what the customer wants
500
A company develops one marketing strategy for a single market segment, allowing a firm to specialize, focusing all its efforts on that one market segment.
What is the concentration approach in market segmentation?
500
Characteristics often closely related to customers’ product needs and purchasing behavior and can be readily measured.
What are demographics?
500
Persuasive form of communication that attempts to expedite a marketing exchange by influencing individuals, groups, and organizations to accept goods, services, and ideas
What is promotion?
500
The decision processes and actions of people who purchase and use products.
What is buying behavior?
500
This marketing concept was from the early part of the 20th century in which supplies caught up and exceeded demand