Comparison Shopper
What is a simple reason a comparison shopper looks at multiple stores or websites before buying?
To find the best price or services
What is an impulse buyer?
Someone who buys quickly without planning.
What does it mean to be a recreational shopper?
Someone who shops for enjoyment, entertainment, or leisure.
What motivates an innovation/trend buyer to purchase new products?
Desire to own the newest or most cutting-edge items; enjoyment of being first.
What is one sign that a customer is loyal to a brand or store?
Regular shopping at the same brand, membership in store programs, repeating purchases.
Name two things a comparison shopper might compare between products.
Price, quality, features, warranty, shipping cost, return policy.
Give one common trigger that might cause someone to make an impulse purchase.
sales signs
limited time offers
emotional states,
attractive displays.
Name one activity a recreational shopper might do while shopping besides buying things.
Window-shopping,
socializing,
trying items on,
browsing for inspiration.
Give two examples of products an innovation/trend buyer might buy early.
newest smartphone,
limited-edition sneaker,
wearable tech.
smart car
Name two benefits a loyal customer might receive from a business.
Benefits: discounts, early access, personalized offers, better customer service.
Give one advantage and one disadvantage of being a comparison shopper.
Advantage: save money/better choice
Disadvantage: time-consuming, decision fatigue.
Name one good strategy a person can use to avoid impulse buying.
make a shopping list,
wait 24 hours,
set a budget,
remove payment methods saved.
How could a store make shopping more appealing to recreational shoppers? Give two examples.
pleasant store atmosphere,
free samples,
music,
events
attractive displays.
Explain one risk and one reward of being antrend setter
Risk: product may have bugs or fall in price
Reward: status, early access to features
Explain why a loyal customer might forgive a small mistake by a brand
Because they value the brand’s consistent experience, trust, or rewards.
Describe a situation where a comparison shopper might choose a slightly more expensive product.
better durability, warranty, or features that match needs.
Explain how product placement near the checkout is designed to attract impulse buyers.
Checkout items are small
low-cost,
placed where shoppers wait,
encouraging last-minute buys.
How can recreational shopping sometimes lead to unplanned purchases.
Because shopping feels rewarding or entertaining, so they buy things on a whim.
Describe how social media influences innovation/trend buyers.
Early reviews, influencer demos, and teasers create hype and visibility.
Describe how peer pressure can influence follower shoppers and give one classroom-appropriate example
Peer pressure: classmates wearing a new sneaker style may prompt others to buy the same to fit in.
Explain how online reviews or price-tracking tools help comparison shoppers make decisions.
tracking price history, comparing ratings and finding best deals
What emotions can influence impulse buying, give one example
Excitement
impatience
Describe how a recreational shopper’s behavior might differ during an online sale versus in a mall.
Online: browsing curated feeds,
targeted ads;
* Mall: atmosphere and physical browsing may lead to more impulse buys.
Predict how a company could market a new tech gadget to appeal specifically to innovation/trend buyers.
Use exclusive launches, influencer partnerships, limited preorders, and demos to highlight novelty.
tell how loyalty programs (like points or rewards) change customer behavior over time.
Rewards encourage repeat purchases, increase lifetime value, and create switching costs.