Customer Data
The name for the type of data that includes a customer’s email, phone, and address.
contact information
In CRM, what is a "lead"?
potential customer
True or False: CRM is only about technology.
False
What kind of data shows a customer's history of purchases and interactions?
transactional data
Which CRM feature helps prioritize leads based on their readiness to buy?
lead scoring
A CRM strategy must always be aligned with what?
the company’s goals
True or False: GDPR laws restrict how companies collect customer data.
False
What does CRM stand for?
Customer Relationship Management
What department benefits most from a customer feedback loop in CRM.
customer service
What is the term for unauthorized access to customer data?
data breach
What does KPI stand for?
Key Performance Indicator
What is one way companies personalize customer experiences using CRM?
by using purchase history, browsing data, or preferences