What is Retail
The process of selling and/or services to customers to earn a profit.
What is retail?
A customer with this mindset spends a lot of time checking out products and prices through online sites, visiting different stores, comparing retailer ads and/or getting the opinions of others.
What is a comparison shopper?
The overall impression gathered from information that is seen, heard, and experienced by customers who encounter a business and its products and services.
What is a company brand?
nonverbal communication, are conscious or unconscious gestures and movements that express feelings or intentions
What is body language cues?
To get customers to provide details about what they want/need
What is a open-ended question?
Physical goods that are bought and sold
What are products?
A user who has established a credibility in a specific industry or content area, has access to a huge audience through their follower network and can persuade others to act based on their recommendations.
What is a social media influencer
An extension of the company brand.
What is a brand promise?
Face, eyes, posture, gestures, voice, movement, touch, appearance
What are eight primary elements of body language?
You are hearing and understanding what a speaker is saying out loud and any messages suggested behind the words.
What is active listening
Can not be physically owned by the customer
What are services?
People-family, friends, coworkers, etc-can influence behavior
What is a external social cue?
Associated with specific merchandise and may be offered at multiple retailers.
What is product brands?
An action the retailer provides to address a service failure.
What is service recovery?
Developed by national or international manufacturers and then sold under another brand name that is available only at a particular retailer's stores.
What is a private-label
A license is granted to another entity to retail a company's products or services in a particular area
What is a franchise?
Customer wants to find out what's trendy before making a purchase.
Who is a follower?
An organization's employees interact with each other and with customers.
What is company culture?
The collective group of customers that are served by that retailer?
What is clientele?
The item's worth to the customer compared to other alternatives.
What is the value of a product or service?
To provide customer with the merchandise and services they want-when, where and how they want to experience and purchase them.
What is a retail ecosystem?
This shopper's mindset allows quick purchase decisions.
Who is an impulse buyer?
Defined as the help, information and recommendations that company representatives give to people who explore or buy its products and/or services.
What is customer service?
The term for when a person recommends a store or salesperson based on their positive experiences.
What is a referral?
Recommending additional products that complement the customer's purchase.
What is cross-selling?